Dorel Juvenile’s Post

𝗧𝗼𝘆𝘀 “𝗥” 𝗨𝘀 𝗿𝗲𝘃𝗶𝘃𝗶𝗻𝗴 𝗛𝗠𝗩 Shoppers can now find the HMV brand in select Toys"R"Us locations in Ontario, a low-risk way to bring the retailer of CDs, DVDs, vinyl records, and collectors’ items back to life. #HMV sections can be found in a select number of #Ontario stores and will satisfy a demand that has remained since its departure from the Canadian market seven years ago.   The dedicated HMV sections in Toys “R” Us locations will not promote competition between the two, as the offerings are different but complementary, and will create a secondary revenue stream for the #retailer who is part of Putnam Investments.   Putnam Investments owns Sunrise Records and Entertainment, alongside Toys “R” Us Canada and Babies “R” Us Canada, which were purchased in August 2021 from Fairfax Financial Holdings Ltd., Everest Toys, FYE, T. Kettle, and Rooms + Spaces. Sunrise Records and Entertainment acquired 100 stores across the UK in February 2019. #toysrus #collectorsitem #businessnews #canada #retail Photo credit: Rob Hainer / Shutterstock.com

Petco in Canadian Tire Corporation stores? That's a growing trend for #retail! Shop-in-shops benefit both partners by providing an extra source of income for the host store and a more affordable option for the partner brand compared to opening a standalone brick-and-mortar store. However, it's key to make sure that the pairing makes sense for both partners. Read more here: https://okt.to/4Zer3T #RetailNews #RetailTrends

ICYMI: As the toy industry struggles with various post-pandemic challenges, leading to closures of such retailers as Mastermind Toys, local toy retailers are having their own ups and downs this holiday season. Patti Taggart Toys on Fire #Ottawa #ottnews #OBJ #localbusiness #pandemicrecovery #toystores https://lnkd.in/gFDs6dTn

Gaining more and more popularity, retail parks are often opening in smaller towns. An example might be Backa Palanka in Serbia, with a population of 28,000, where we recently prepared a new Sinsay store for LPP S.A.. ✅ Read more about Sinsay store, as well as what to look for when preparing a shop in a retail park: https://lnkd.in/dZvMR_aM #shopfitting #retailpark 

My latest #Licensing Lookout for LicensingSource.net focussed on the #retailer Urban Outfitters and how they have blended in #licensedproducts successfully across their store alongside non licensed lines. It was encouraging to see licensing playing such an active role in #UrbanOutfitters and a reminder that licensing has many facets to it. With new types of #brands and deals emerging in the market I would expect to see a bigger pool of retailers tapping up licensing but doing it in a way that suits them and their consumers. https://lnkd.in/dD6sfCbf

Elevating CRAZE GmbH's global narrative: A cinematic approach to toy and cosmetic storytelling   Since joining CRAZE GmbH in 2021, I've dedicated myself to transforming how our diverse product collection communicates with the world. With over 350 innovative toys and cosmetic products in our repertoire, my mission has been to elevate our advertising beyond the traditional, creating cinematic experiences that capture the imagination of our global audience. 🌐🎬   In collaboration with various amazing advertising agencies throughout Europe, I've led the initiative to blend CRAZE's inventive toys and cosmetics with the art of filmmaking. This partnership has been crucial, utilizing expertise in cinematography, narrative crafting, and sound orchestration to produce over 50 TV spots. These advertisements do more than capture attention; they forge a deep, emotional connection with audiences worldwide. 📺🌎   My role goes beyond simply overseeing production; it's deeply creative. I integrate visual storytelling techniques into every campaign, from wide-angle shots that reveal the greatness of our products to close-ups that highlight emotional depth. This strategy ensures our narratives not only reach but profoundly resonate with viewers, forging strong global bonds and enhancing CRAZE’s appeal. 🌟📽️   This proactive engagement in CRAZE's marketing strategies underlines the synergy between innovation and cinematic storytelling. Every toy and cosmetic product become the hero of its own story, enchanting both children and adults around the world. As we push forward, experimenting with new filmmaking techniques and embracing universal stories, our potential to captivate and engage a global audience only expands. Here's to creating captivating campaigns that spread CRAZE’s brand magic worldwide. 🚀✨ #GlobalStorytelling #CinematicInnovation #CRAZEWorldwide

We’re living through an interesting era for the large e-tailers that first disrupted the traditional luxury business model during the early 2000s dot-com boom. In December, it was announced that FarFetch was facing administration before it was saved by Coupang – a South Korean e-commerce company – who acquired it for an undisclosed sum. At the same time, Matches was bought back from the brink by Frasers Group, only to be closed down two months later, with their remaining stock (including the likes of Khaite and The Row) turning up on the Walmart website in the weeks following. In February, it was reported that Net-A-Porter – the original luxury e-tailer – is gutting its beauty collection as it struggles to reach profitability. The site's beauty assortment is now down to 70 luxury and prestige brands from around 200, and it’s expected to further decrease the beauty roster this year, with many believing it’s only a matter of time before it exits the category altogether. Meanwhile, uncertainty around the authenticity of many products sold on these websites is at an all-time high. So, are people still buying luxury online?

So what are we all thinking about TRU trying to come back? How do you get kids to say “mom, dad, auntie, grandma, popsie, or in my case: Unco Danny puleeeeezzz take me to Toys R Us!!!” Like they do about the park, children’s museums, and playcenters? I really hope they lean into the immersive experience of play instead of the dinosaur thinking of just “we sell toys”. Amazon, Target, and Walmart will always out do them on price, supply chain, and marketing. Give the customers, kids and their parents with wallets, a reason to go to the store otherwise they’ll still be playing their pricing game that made them lose before. - exclusive brand products aren’t much of a reason to shop anymore unless it’s a really damn good owned brand which is hard in toys. - pricing strategies are hard to manage and you’re always playing catch up with Amazon and Walmart. It’s exhausting. - also, their ecommerce and online experience better be really really good. Get the kids to a point where you have to limit their screen time with Toys R Us - have toy trucks go out to communities like ice cream trucks.

🚀 Exciting News: Primark Invests €100M, Opens 61st Store in Spain!🇪🇸 📢 Primark continues its growth in #Spain, investing €100 million to open its 61st store in 📍La Vaguada, #Madrid. This expansion plan, announced in November 2022, includes creating 200 new jobs with a total target of around a thousand positions across the country. 📊 The new Madrid store, spanning 5,750 sqm over two floors, introduces twenty-three self-checkout counters alongside traditional ones. With a budget of €80 million for eight planned stores, and an additional €20 million for renovations, Primark aims to reach 10,000 employees in Spain. 🛍️This opening follows the recent launch in #Lorca (#Murcia), with upcoming stores in #Jaén, #Alcalá de Henares (Madrid), and Conde de Peñalver Street (Madrid), completing the ambitious plan with a total of 64 stores in Spain! Read more about this ➡ https://lnkd.in/g5ibK56C #PrimarkSpain #StoreOpening #Investment #JobCreation #InvestinSpain #Primark #RetailExpansion