Digital Turbine’s Post

Do you remember the first time that you launched your BMX off of Mount Chilead? What about breaking into Los Santos International Airport? If the answer to either of these questions is 'yes', you'll likely have fond memories of GTA V. But more than a decade after the game's launch, high-profile console titles don't have a monopoly on the gaming market. 🎮 Edmund Mullins, Director of Inventory & Partnerships at StackAdapt, argues that mobile gaming is the advertising Easter Egg isn't getting enough credit. Brands can leverage the space's burgeoning player base and users' dwindling attention spans to level-up their marketing strategies. If you want to find out how to 'farm the dubs' in the mobile gaming world, check out Ed's thoughts in Performance Marketing World down below! #gaming #mobilegaming #advertising #marketing

Exciting to see that 2024 holds great potential for brands and marketeers to reach and engage new audiences in the gaming space 🏆 Is 2024 the year in-game advertising finally reaches its potential? 🍪 The cookie's loss could indeed be gaming's gain! ⬇Great article in AdExchanger below that is worth reading https://lnkd.in/enFNQKRG

If you have marketing in your title, there's a pretty good chance TikTok has an increased presence in your 2024 plan. From much of what I've read, Fortune 500 brands are expected to spend 10%-25% more of their budget on the platform this year. And for good reason -- short-form has exploded, and is showing no sign fizzling any time soon. But don't sleep on YouTube Shorts. Today the platform generates more than 70 billion DAILY views. theScore esports has generated 40M views on YouTube Shorts in the last month alone. In that time, the attached YouTube Short has: 👀 Generated 17M+ views ⌚ Amassed 206K+ watch hours 👥 Reached 13.8M+ unique viewers The TikTok version of this video has generated just over 61K views (we have 2M+ subs on both platforms). And to be clear, we draw major viewership on TikTok and have seen the inverse of this situation many times. Short-form success is beholden to platform algorithms, so cover your bases. Great content has a way of getting attention. The platform on which it gets it isn't always easy to predict. #youtubemarketing #youtubeshorts #tiktokmarketing

🕹️ GameSight's annual ad spend analysis revealed that gaming marketers saw a 46% increase in D7 retention rates when leveraging TikTok, with 36% of all games’ media plans including TikTok. 📈 The report emphasizes how TikTok's ever-changing trends open doors for real-time, creative engagement with audiences. Check out the report: https://lnkd.in/dypYETs6 #GamingMarketing #TikTokSuccess #GameSightAnalysis

🕹️ Gamesight's annual ad spend analysis revealed that gaming marketers saw a 46% increase in D7 retention rates when leveraging TikTok, with 36% of all games’ media plans including TikTok. 📈 The report emphasizes how TikTok's ever-changing trends open doors for real-time, creative engagement with audiences. Check out the report: https://lnkd.in/dnjyyvZG #GamingMarketing #TikTokSuccess #GameSightAnalysis

Which marketing channels can audio advertisers leverage to reach their audiences in new and innovative ways? The opportunities for growth in both CTV and gaming are exciting; learn more: https://ow.ly/8O9C50Pl3Fs

Since I'll be missing GDC this year, here are some notes from a talk I did recently about Twitch integrations. I'll spare you the general principles for length and just highlight some bits around the Cult of the Lamb case study portion. When I first played an early 2021 build of Cult of the Lamb after we'd signed the game at Devolver Digital, I knew instantly this was the perfect candidate to prove out the efficacy of investing in a Twitch extension. I had been consulting on Twitch integrations and also been in contact with Streaming Toolsmith, who had worked on Twitch extensions for games like Baldur's Gate 3 prior. I knew I wanted an extension made rather than the more typical chat integration, so this was the perfect opportunity to work together on something. Just to be sure, I asked this question in the early creator request form for Cult of the Lamb: "Would you play this game with Twitch integration?" Of over 3,000 requests at the time, 90.1% responded "yes." One week after launch: - 15,600,000 hours watched on Twitch - 354,039 hours streamed on Twitch - 49,959 streamers covered the game - 140,023 extension installs - 109,170 in-game cultists created by viewers Here are some of the talk highlights: - The Twitch extension became a big part of my influencer marketing push to ignite interest early and keep eyes on updates. - The features were thoughtful, deeper than the average integration, and tied into the game's theme seamlessly. - In exchange for higher effort (vs chat integration), extensions allow viewers to opt in individually, preserve a clean chat experience, and use a visually branded interface. - I worked closely with Streaming Toolsmith and Massive Monster to ensure features kept both streamer and viewer experiences meaningful and top of mind. - The extension added replayability beyond the game's ending. - Game previews included the extension to hook viewers in and generate social content early. - Creator roll-out was staggered pre-launch to test extension server load (we still got hammered at launch). - Viewer ratio normally drops when streamers play new IPs, but for Cult of the Lamb's launch week, average viewer ratio was +216% - meaning when streamers streamed the game, they were seeing, on average, over double their usual concurrent viewers, making it organically enticing to continue covering the game. - Cult of the Lamb remained in Twitch's top 10 most watched games far longer than anticipated during a competitive period. - Creators outside our core target groups were enticed to stream the game for the enriched audience experience, which positively impacted YouTube and TikTok coverage. - Social content generated by extension experiences kept hype up. Twitch also tweeted a compilation of extension reactions: https://lnkd.in/gF2BipQa. - We updated the extension and added Twitch Drops campaigns at major game updates to continually boost the value of streaming Cult of the Lamb.

What are the latest trends in the marketing and advertising industry? 1. Video Ads get shorter and shorter 2. Ads lose the sound 3. Advertisers capitalize on the popularity of mobile gaming

I see the marketing and media influencer market standing on the brink of a significant turning point. With established professionals like the Writers Guild of America and supporting musicians undergoing changes, a new wave of untrained influencers is assuming leadership roles. However, in the absence of strong mentorship and the shadow of neglect by industry veterans, the immense passion driving these individuals can sometimes have unintended consequences. Here's to hoping that Kai Cenat swiftly embraces valuable lessons on this journey. https://lnkd.in/ggT9Rmpt #influencermarketing #influencer #marketing #managment edit: openAI