Mission Impossible!
The story of Coca Cola do illustrate a lesson on the importance of passion and commitment in achieving one's goal and mission. The success story is a good lesson as you ponder over your mission and the strategy of achieving your targets.
Quote:
"In 1886, Dr John Pemberton, an American pharmacist, concocted a new non-alcoholic beverage in a three-legged brass kettle in his backyard in Atlanta, Georgia. Since its main ingredients were Coca leaves and Kola nuts it was named Coca-Cola. Today it dominates the world soft-drink market.
Surveys have revealed that 97% of the world has heard of Coca-Cola, 72% of the world has seen a bottle or can of Coca-Cola and 51% of the world has tasted Coca-Cola.
Today more than one billion drinks are consumed every day. How did this happen? Well, years ago, the Coca-Cola Company made a commitment that everyone on this planet would have a taste of their soft drink, and so they went all out to market it aggressively."
Journal thoughts by
Douglas Cho
July 9, 2023
#strategy #commitment #dedication #marketing #success