To find a great bottle of wine, your best bet is to enlist help at your local shop. It doesn't hurt to know what to look for on the label, either.
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In order to grow the wine category, after a couple years of stagnation, we need new wine drinkers. Merely getting a wine drinker to choose your wine over another won’t grow the category. I argue that tasting room fees have become a major barrier to entry for our category. Yet, I am convinced a visit to wine country is still one of the most effective ways to get folks to give wine a try. How about a wine tasting room program where wine newbies could taste at a reduced cost? Perhaps, it’s the first Sunday of every month. Perhaps the entire tasting fee is waived with a purchase. Maybe the price of a first wine club order is reduced. I recognize the need for traffic control. And, I recognize the potential loss of margins. But, there is real upside potential here IMO. Welcome feedback and suggestions on how this notion could be enhanced.
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Do you belong to a wine club? Have you ever belonged to a wine club? I want to pick your brain!!!! Did they charge to join? Did you have to stay in it for a specific length of time? Was shipping included? Did they ship it with ice in the hot summer months to keep it awesome? We’re you given a discount on à la carte wines you wanted to purchase? We’re they versatile? Could you choose 4-6-12? Could you choose every month, every other month or every 3 months? Was every single bottle that arrived backed by a guarantee? Lastly, were the ingredients on the bottle and calories and carbs listed for you to find? If not, I CAN OFFER ALL OF THAT!!!
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Every restaurant with a wine director knows these 3 secrets about wine lists.... That restaurants without a wine director don't. Want them? Here they are.... 👇🏻 🍷 Wine director: Knows the standard mark-up for a bottle of wine is 200-300% No wine director: no consistent strategy for pricing 🍷 Wine director: has a pricing strategy for wine by the glass, based on average number of pours No wine director: no pricing strategy, does not account for unfinished bottles 🍷 Wine director: is aware of the current wine trends and adjusts their lists to their customer base every 3 - 6 months No wine director: buys what is easiest and cheapest without tracking what is selling well vs what is not So, remember... Your time is precious 🍖 Wines provide more profit than any food items, you want to maximize the profit potential of your wine program What else do you want to know? Drop it in the comments
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The wine example from Alex Hormozi's book $100M Offers… In a blind test, consumers would rank three different wines There was a low-priced wine, a medium-priced wine, and an expensive wine They wore blindfolds, the only thing they were told was the price of each wine Participants ranked the most expensive wine as the best The medium-priced wine came in second place The low-priced wine came in last When it was all over, participants found out they had been served the same wine all three times The conclusion is that people automatically associate higher prices with higher value Interesting study! Do you agree? Why or why not?
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Have a favorite wine or liquor and want to gift it with your brand on the bottle? While our wine vendor carries a wide variety of wines, they can also get many wines and other liquors that they don't normally carry as long as their beverage distributor has access to them. Have an idea for a branded brandy? How about a logo'd liqueur? Let us know what you'd like to get and we'll see if it's available! #promotionalproducts #brandedproducts #businessgifts
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🍾 Process for choosing wine to take to a dinner party (when the host is a wine snob)... 1. Make a mental note to visit your local French wine merchant. Tesco won't cut it for Julian and Portia's party on Friday. She's lovely. But he's a total wine snob. 2. Never find the time to go to the wine merchant. Pierre-Jean's a talker... 3. The day of the party, scan your wine rack for something suitable. Realise all you have is a re-gifted Rioja which looks "rustic" but is obviously imported for a huge supermarket. 4. Consider taking the bottle of Champagne your pal bought you for getting a promotion. Decide Julian isn't worth it. 5. Tesco it is. Now, what's the cheapest expensive bottle you can find? 6. Bingo. £10 off. It was £24.99... FANCY! Somebody told you these promos are a bit made up but this looks legit. It's French too. And there's a line drawing of an old Chateau on the label. It'll do. 7. Arrive 15 minute late and flustered. Hand the bottle to Julian. "Lovely! I'll age this in my cellar". W@nker. 8. Neck the glass of Chablis Premier Cru (Julian's favourite, apparently...) that Portia hands you. After all that, you deserve it. ------ It doesn't have to be this way! Order a box of Laylo and you can take a knockout wine (chosen by a fancy Master of Wine!) to Julian and Portia's... It's the boxed wine even the wine snobs love. Link in comments.
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Just as with wine and sparkling wine, brandy bottles also contain lots of very useful information on the label of the bottle. In this post, we will go through how to read a brandy label and what you can learn from it.
How to Read a Brandy Label - Learning From The Bottle - Need For Drinks
https://needfordrinks.com
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Wine tasting Rule 😊 #1 Look for a clean glass I was attending a wine tasting in Hoxton, Shoreditch, it was a small room and pack of people inside, but first thing first, if there is someone you know say hi to them first because the industry is such a small world if not I recommend you grab a glass and start tasting good wines.#know what you poured or they poured for you# look at the density of the wine(full/light body wine) #swirl it#smell it (can you name the smell like apple, pear, or passion fruit, strawberry, leather, etc or smell bad that you won't like to drink it)#taste it #feedback it(would it taste the same as what you named or different ). Wine tasting is an adventurous , it will broadening your palate, stepping outside your comfort zone and trying new wines. It is a fun ....... 😊 Cin-cin!
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How do I know my wine is being served as the wine maker intended? Manifest’s seals have 3 different settings. 1. Chill 2. Chilled 3. Too Chill If your wine bottle is too warm, you’ll see the words “Chill” on the seal to inform you that you need to put your wine bottle in the fridge, freezer, or in a bucket of ice. If your seal reveals a red wine glass and the word “Chilled” appears, this is the Manifest Zone and your wine has reached its optimal temperature. If your seal reveals a blue wine glass and the words “Too Chilled”, your wine is too cold and needs to be warmed at room temperature. Our seals also have 3 temperature ranges that include Red, White/Rose & Sparkling wines. Chill-o-meter products are intuitive, requiring little explanation and inspiring confidence. Drinking wine at the optimal temperature should be easy and with Manifest, it is.
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Here are the first few big wine bottle name histories I could trace, starting from the bottom and working up PICCOLO From Italian, meaning small. Piccolo refers to a tiny quarter bottle holding just 187.5ml of sparkling wine. PONY Pony seems to be unique to new world wines. It’s a quarter bottle size of approximately 187.5 ml of wine but the name’s also sometimes used for a half bottle of 375ml capacity. SPLIT The history of the wine bottle section covers the evolution of the 750ml bottle size and from this comes the ‘tenth’ designation. A full size bottle is also referred to as a fifth and this refers roughly to a fifth of a gallon. A ‘split’ comes from the same logic as a tenth, half a regular bottle where a regular bottle is a fifth as it holds a fifth of a gallon. Hence the half bottle being a tenth. HALF BOTTLE Half bottle is a fairly recent name. The name comes from, well pretty obviously, half a bottle or 375ml.
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