Charles Tichenor IV’s Post

The University of Colorado, Boulder won one game last year. This year—the team is undefeated, highest ticket prices in the nation, has a coveted spot in the heart of “the culture,” viral across all social channels, multigenerational appeal, record breaking merch sales (to the tune of 700% at the top of the year)… And a GOATed coach who understands that sports is entertainment.. and entertainment is business… and business is money. And now, a sermon: 👉🏽 Deion “Coach Prime” Sanders just landed a sunglass collab with Blenders Eyewear after rival coach—Mike Norvell of Colorado State University made this slick little comment: “When I talk to grown-ups, I take my hat and my glasses off. That’s what my mother taught me.” Ah, well you’re gonna have to be quicker than that, Coach Norvell, because Sanders clearly understands each intersection of the multi-faceted business of sports—the tango that must take place on and off the court/field/track/pitch. 👉🏽 Sticking to the status quo will never ever ever (ever ever) be good enough. Making the choice to have your players take the field as Lil Wayne performs LIVE? A way to get the most unassuming audiences engaged. Dropping motivational content in real time, cross-pollinating among rabid and casual sports fans, CEOs, and high school kids alike. That’s showing and telling. Studied and crafted leadership principles combined with brash execution. Expecting excellence from the people around you—starting with the person in the mirror. Coach Prime made the entire team wear blank jerseys until they earned their number. 👉🏽 It’s bigger than a game. (Or product, or service, or whatever it is that you’re selling). Stop playing it safe. Don’t watch your competitors. Learn from the people far ahead of you. Watch businesses in different verticals. Stop thinking you know everything. Full stop. We're inspired. Are you?    #businesstalk #growthmarketing

The University of Colorado, Boulder won ONE GAME last year. This year—the team is undefeated, highest ticket prices in the nation, has a coveted spot in the heart of “the culture,” viral across all social channels, multigenerational appeal, record breaking merch sales (to the tune of 700% at the top of the year)… AND a GOATed coach who understands that sports is entertainment.. and entertainment is business… and business IS MONEY. And now, a sermon 🧎🏽♀️ 👉🏽 Deion “Coach Prime” Sanders just landed a sunglass collab with Blenders Eyewear after rival coach—Mike Norvell of Colorado State University made this slick little comment: “When I talk to grown-ups, I take my hat and my glasses off. That’s what my mother taught me.” Ahhhhhh, well you’re gonna have to be quicker than that, Coach Norvell, because Sanders clearly understands each intersection of the multi-faceted business of sports—the tango that must take place on and off the court/field/track/pitch. 👉🏽 Sticking to the status quo will never ever ever (ever ever) be good enough. Making the choice to have your players take the field as Lil Wayne performs LIVE? A way to get the most unassuming audiences engaged. 👉🏽 Dropping motivational content IN REAL TIME, cross-pollinating among rabid and casual sports fans, CEOs, and high school kids alike. That’s showing AND telling. 👉🏽 Studied and crafted leadership principles combined with brash execution. Expecting excellence from the people around you—starting with the person in the mirror. Coach Prime made the entire team wear blank jerseys until they EARNED their number. 👉🏽 It’s BIGGER THAN A GAME. (Or product, or service, or whatever it is that you’re selling). Stop playing it safe. Don’t watch your competitors. Learn from the people far ahead of you. Watch businesses in different verticals. ❗️Stop thinking you know everything. Full stop. I’m inspired. Are you?   #businesstalk #growthmarketing

Ever thought David could outshine Goliath? Let's talk about the underdog advantage. In the grand arena of corporate sports events, it's easy to overlook the smaller brands. Yet, they often steal the spotlight, quietly but effectively. How? Unshackled from the expectations that bog down larger brands, these underdogs are free to experiment. They can take risks, break the mold, and disrupt the game. The result? A fresh, compelling narrative that gets people talking. Take, for example, the local brewery that sponsors a halftime show. Instead of a flashy performance, they host a community music contest. It's low-cost, inclusive, and creates a ripple of local buzz. It's a masterstroke that gets them attention without breaking the bank. Underdogs are also nimble. In a rapidly changing environment, they can pivot quickly, adapt, and respond to the audience's mood swings. That's a competitive advantage no amount of money can buy. So, let's celebrate the underdogs. They remind us that innovation isn't the exclusive domain of the big spenders. That every brand, regardless of its size, has a unique story to tell. The next time you're at a major sports event, look beyond the big billboards. Find the underdogs. They're there, making waves, carving out their niche, and leaving an indelible mark on the audience. Have you witnessed an underdog moment recently? Share in the comments. Let's celebrate their audacity and ingenuity together.

She chose to stop when winning!! It was the annual sports day, the ground is full of white butterflies, So many shops were popped up to beat the heat. Round 2 of the game started to happen. It was ‘scooping water to bottle’ game using hand. A girl did it perfectly without spilling water from hand She was almost there. A scoop left to win. Everyone cheered. But she just stopped! Everyone was nervous and pushed her to go. Some threatened even to make her complete. Yet it's useless. Was she about to give up? Did she forget winning? Actually, She didn't care about winning. Maybe she found no fun or Maybe she is tired. But she is happy. Everyone is trying to "win." This unexpected choice questions the expectation of winning at all costs. ↳ It's the courage to follow own thoughts. ↳ Your unique voice is what sets you apart on LinkedIn. ↳ Just being yourself is sometimes the best way to stand out. -Write what you think, -Show who you are, -Be as you. #branding ---------------------------------------- I help you craft a powerful LinkedIn presence that reflects your true brand. DM to know more.

I'VE BEEN GIVEN THE BOOT! ...and I couldn't be prouder. I've received a few awards but none as prestigious as the Golden Boot for top scorer for the season for my old guys footie team the Dragons! pictured here at the end-of-season tournament we played this weekend in Victoria BC. Don't be too impressed...it was a low bar this season! The main achievement is that we are nearly all over 60 and still running around a soccer pitch. For the younger folks out there, let me tell you that the competitiveness and desire to win doesn't diminish with age. Although we may not be as fast as we were, you learn to make the ball do the work and play as a team (like we were coached as school kids). And the lesson for life and brands - it's all about relationships and community. We've been playing together as a team for over 20 years. We all come from different professions and backgrounds but we share a common love of footie and a desire to stay fit. We're mutually supportive. There are always injuries and health challenges to deal with. Sometimes it takes a year or more to recover, but the team are there to support each other and come back. So a big thank you to all my teammates. A great season and a great tournament (P4 W3 D1 L0) to keep up tradition. I apply these principles to the Lighthouse Brand Builders Community too...a mutually supportive team of professionals from different backgrounds and skills but with a shared interest in building stronger businesses through their brand and supporting each other on their journey. ---|--- I am Peter Wilken 🐬 I'm on a mission to democratise effective brand strategy for #businessowners, #solopreneurs, #entrepreneurs and aspiring #CBOs and #brandstrategists through my Lighthouse Brand Strategy Academy to help build strong businesses centered around your unique #branddna

Day 2: Share 3 actionable tips for succeeding in sports... Hard work is table stakes. So I won't waste one of my tips on that. I'm also going to look forward at what the industry will need going forward, not what has made folks successful to this point because I think the skills that are going to be needed in the future are going to be different than the ones that have helped a lot of folks be successful. But I welcome feedback on that in the comments. 1. The ability to sell up and down the organization. The modern fan and customer is changing. You need to be able to sell up and down your organization to help get the support, investment, and time you need to grow continue to reimagine your fan base, keep it growing, and ensure people are watching your teams/events. 2. Understand #strategy. Because most stuff is so tactically driven right now. But more than just knowing strategy, you are going to need to articulate it in a way that makes the importance of strategy seem obvious. 3. Focus on customer service and be customer focused. It is a people business and you should never lose sight of the fact that your fans and customers have tons of alternatives that they can pick from. They don't have to choose you. #LinkedInSportsChallenge

Just did a talk this morning with ICF New Mexico and Arizona Chapter about making your brand pop! 🌈 It's super important if you want people to notice your business and know where to find you. If people can't see you, they won't notice your posts on social media, and those looking to buy from you won't know where to look. But, just throwing up posts whenever won't make you the go-to person in what you do. And yup, just talking about yourself all the time won't work either; it might even make people ignore you more. Here's a quick tip to get your posts noticed: Talk about stuff your DREAM CLIENTS really want to know, not just what you want to talk about. Understand what your followers are dealing with so you can help them better. Share extra cool stuff to give them more than they expected. There are like a million coaches out there, as many as people in 2.5 big football stadiums. What can you do today to make sure you don't just blend in? 🏟️✨ #MakeYourBrandPop #ICFChat #BeNoticed #CoolPosts #StandOut #TipsForCoaches

NFL MVP Iconic Saga founder Cam Newton tells an interesting story about the move from pro football to entrepreneurship and content creation. He talks about being authentic to who you are and building partnerships that work for both sides. Trey Holder at Brand Innovators can help your marketing team build the right athlete sponsorships. He talks about being authentic to who you are and building partnerships that work for both sides. Justin Alexander will tell you how IHG, a collection of hotel brands building awareness and consideration in a crowded marketplace, recognizes the value of sports and athlete partnerships. He talks about being authentic to who you are and building partnerships that work for both sides. When we started our Brand Innovators #BISummit panel discussion on Thursday, Feb. 29 (hosted by IHG Hotels & Resorts), we had a few core topics we wanted to hit on, but we low-key slid away from the prepared questions to let the conversation flow naturally. The lesson: Be authentic to who you are and have a conversation that works for all sides. Thanks to Cam, Trey and Justin for an enlightening conversation, and to Brandon Gutman and Carrie Keenan for inviting me and Delta Air Lines to have a role. Meanwhile: Rahsaan: Cam, you’re not just creating content around sports. Let’s talk about your YouTube show “Freaky Friday.” Cam: First of all, it’s called “Funky Friday,” with a “u.” What were you doing in the Uber ride coming up here, bruh?!? 😎 And I still couldn’t beat his shoe game. #Marketing #Communications #SportsMarketing #FunkyFriday #DeltaAirLines #KeepClimbing #Membership #SkyMiles #MarketingLeaders #Data #Insights #EmotionalBranding #HolidayInnExpress