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The product will sell itself. Well, until it doesn't. Until IT is consolidating all the business apps, Until finance wants to know what that 20th messaging app is doing. And that, is the most expensive moment for companies that have no outbound sales teams. One of my finance clients decided to consolidate their 1000 IT apps and (estimated) 2,500 business apps. Which apps remain? The PLG apps that magically appeared in their business, or apps that the organisation decided were mission critical? The app whose sales people built a case with their top management, or the app pushed by growth hackers to some operators? Outbound sales is the way! #PLG #sales #revenuestrategy #growth #business
Everyone hates on sales, but everyone loves their paycheque to clear!
Director EMEA | Sales Conversations On-Demand for YOUR team with named targets effortlessly in minutes: Free Trial | Turnkey > Revenue/EBITDA Growth | > Efficient & Effective Inside/Outbound Business Development Pipeline
11moIt is telling that plg models of excellence e.g. slack, atlassian... Are all investing heavily in outbound sales hiring / headcount as they are data driven and the fact is outbound is critical to both new business and retention revenues today. Outbound sales is driving the top B2B sales organisations worldwide https://www.linkedin.com/pulse/go-outbound-pipeline-cures-all-andreessen-horowitz-alex-hobbs