Cannes Lions International Festival of Creativity’s Post [Video]

In a bold move for a luxury brand, TAG Heuer combined humour and Hollywood stunts in a classic car chase starring Ryan Gosling. By adding a meta twist, TAG Heuer dropped the luxury mystique and let people look behind the green screen. The result? 5.5 million views on YouTube and 20.1 million views on Instagram in just 10 days. The Chase for Carrera | TAG Heuer | DDB Paris | 2023 🎗️1 Shortlisted Cannes Lions The Luxury & Lifestyle Lions celebrate groundbreaking creative work that defies breaks convention – submit yours today and find more inspiration on The Work | https://lnkd.in/dUWagbZ4