BYREDO’s Post

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We are very happy to announce that Byredo will become part of the Puig family. Puig has acquired a majority stake in the business. Our Founder Ben Gorham and Manzanita Capital will both remain as shareholders. Ben Gorham will continue his creative leadership (Chief Creative Officer) and Manzanita will remain committed to the long-term growth and vision of Byredo.   “Since 2006 I have been fortunate to work with people who believed in a brand that could redefine a luxury and beauty culture, one that was aspirational yet inclusive. The brand has experienced steady and significant growth over the last 15 years and each phase has presented new challenges and opportunities. I really believe that Puig’s experience with founder-led brands in beauty and fashion will help us realize our full potential in multiple categories. Puig has demonstrated a competitive and disruptive approach to building business – something that truly resonates with the culture that is Byredo.” Ben Gorham, Founder and Chief Creative Officer.

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Corey Kirby

Luxury Brand Manager | People Development | Relationship Focused | Performance Management | Client Retention | Strategy Development | Strengths-Based Leader | Operational Revitalization | Culture Creator |

2y

Congratulations on the partnership! Please don't allow them to change the ingredients and the iconic formulas of the house.

BYREDO, your post resonates with the innovation that defines your brand! 👏 At Vyudu, we're all about elevating digital and tech operations to the next level, driving success stories for brands in the fashion realm. ✨ Your commitment to excellence aligns seamlessly with our mission to amplify brand presence and drive meaningful growth. We believe that together, we can craft a tailored strategy to propel your brand even further. Imagine the impact we could create by merging your unique brand identity with Vyudu's data-driven expertise! Let's explore this exciting synergy. I'd love to connect and discuss how Vyudu can contribute to the continued success of your brand. Take a sneak peek at what we do at www.linkpop.com/vyudu.

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María Rodríguez Lorenzo

Expert in Operations & Strategic Growth | Passionate about Coaching, Training & Business Development | Driving Innovation in the Beauty Industry

2y

Great news 👏👏👏

Amir Peleg

Sales Leadership | International Marketing | Customer Relationships ✫ Profit-driven retail sales leader with a 20+ year track record of strategic execution

2y

Fantastic move for Ben Gorham and the Manzanita group.

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Virginie Le Hanvic

responsable retail, gestion d'un réseau, recrutement, marketing opérationnel, vitrine , mise en place de suivi des opérations

2y

Félicitation à puig

Lauren Bessemer

Global Senior Vice President at The Harmonist

2y

Best wishes to Ben and the Byredo team🌟

Rob Aurelius

Branding | Promotions | Marketing | Digital Media l Community Engagement l Social Impact

2y

I used to work with Puig. One of the greatest companies in the world. Byredo will do well with them. I 

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Elias Addish

Project Manager at ProChem Chemicals Middle East/Africa

2y

🙌🏽🙌🏽🙌🏽

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