Brenden Lee’s Post

Launching new products and brands is the most exciting, and the most challenging part of my job. I'm grateful to Ad Badger and my clients for allowing me to do this on a regular basis. We've shared key practices in the video. Of course, we could talk about this for hours. What strategies do you use to rapidly increase sales and become profitable in a short period of time? https://lnkd.in/gSxBE_Ue

I hear research buyers saying all the time one of their biggest challenges is having to do more with less. The demand for insights continues to increase among different teams within their organizations, but budgets and timing aren’t keeping up at pace. Research buyers want flexibility in service offerings, speed, agility, and scalability throughout their organizations. They want the tools to make their jobs easier but also partners with the research knowledge and experience to handle those tougher project demands. They’re looking for innovative solutions that are adaptable and customizable to the way their teams work on a global scale. Excited to share my next chapter which addresses these challenges among buyers. I’m thrilled to have accepted a position at Toluna as the new VP of Enterprise Partnerships. From robust DIY automations to full-service offerings, proprietary global audiences, and insightful interactive reporting options. All this at the speed that keeps up with internal team demands.   I’m excited for what’s ahead. Come join us on this journey. Happy Holidays! 🎄

Thanks, Kevin Finck and Sarah Krüger for this video interview. 🥳 It is so good to see how a creative and agile environment with so many different disciplines in one organisation can spark innovation in all areas. ✨ Keep up the great work. 🚀 Join us as we continue to write the future of publishing, one digital page at a time. Want to find out more about our digital business? Then follow our company page Bauer Media Group, or the hashtag hashtag #DigitalatBauer #innovation #productmanagement #diaryofacpo #creativity

• I overcame 15+ job rejections before landing my first co-op placement with Ogilvy • I started my own consultancy business despite initial client rejections; I now have three clients on monthly retainers (it's still growing). • I even went on more dates than I could even count before finding my husband. What did I learn? ✨ Rejection is not a reflection of worth; it's a stepping stone to success. ✨ Every "no" brings me closer to a "yes." ✨ Community support has been crucial in my journey. ✨ Share your losses and your wins with others, you don't know who it will inspire Remember that you are getting atleast 1% better day by day and growing. That's what counts.

Career Shortcuts Can't forget my early days as a media planner, way back at SO&U Saatchi & Saatchi, then later when at Mindshare working on Nigerian Breweries and Heineken account, those early years of my career were painful: 1. Long hours 2. Mediocre pay 3. Minimal vacation days But today, it's way better. Here are my 3 career shortcuts, feel free to steal them and use them for yourself to get to "the good life" faster: 1. Invest in Professional Development 2. Build a Strong Network 3. Seek Out Stretch Assignments Feel free to add 4, 5 or more.

This is one of the narratives that I keep going back . I like how Procter & Gamble thinks marketing from the root of purpose that actually communicates. Powerful script, beautifully visualized and executed with the depth of emotions. This is one of the reasons that keep telling me why I love my industry. "Lets widen the screen so we can wide our view" By the way, while watching this, the first thing that came to my mind was the movie Amores Perros (one of my all-time favourite films), in terms of the thought process and construction as a triptych. It contains 3 distinct stories connected by a car crash in Mexico City. The nuance is the use of use of  multi-narrative hyperlink cinema style #advertising #script #media #marketing #storytelling

This week is my 10-year anniversary at NBCUniversal and NBC News, which also marks exactly half of my career. Two decades ago, I stumbled into advertising agency life through an open door that brought me to NYC. A decade later, I was ready for the transition to the “other side”. While it’s easy to admit now, when Marianne Raphael offered me the job I didn’t totally understand what it meant to promote a news show. Back then, I’d soon learn, it meant promos. A lot of promos. Daily topical 15-second promos that were created in a clockwork process like I’d never seen before. TODAY and Nightly News and Meet the Press and Dateline…promos. I came in on the promise that we would market each of these shows as brands, not as shows. Yet in 2014, they each actually were just a show and a website and a Facebook page. In the years that followed, we would expand the brands and craft a new promotion playbook, often in tandem. “Marketing” here comes in many formats and ideas. I live for the great ideas and even more for the times we can bring them to life. We’ve created countless marketing campaigns, each with the right message for the moment. We’ve introduced new anchors and new streaming channels. We’ve launched a TODAY Café, the Meet the Press Film Festival, a Dateline podcast subscription and the Emmy Award winning Rokerthon. We’ve marketed through 2 presidential elections, 4 Olympics, 10 concert series, and a pandemic. Above the work, my proudest accomplishment is the success of the people whose careers I’ve had the chance to impact. Nothing makes me happier than seeing their growth and they have immeasurably contributed to mine. It's never lost on me, the power of our legacy news brands to withstand the decades – and the responsibility that we have as the marketing team to drive their relevancy as the world changes. Whether we are up or down in the ratings, we are never at a loss for smart thinking and great ideas. A lot happens in a decade. In life and in the news. And what’s to come on the other side of these career milestones excites me even more than what came before.

⚫️ The Black Hole between Christmas and New Year ⚫️ Fat 🐖 Full of cheese and chocolate 🧀 🍫 No idea what day it is or when the bins go out 🗑️ After #redundancy as Virgin Media’s Senior #Copywriter, a grim #job market has forced me into going it alone ✍🏼 Follow me to discover how I can amplify your #business’s #sales through words 💬 #marketing #creativity #socialnetworking

Since my role as Senior #Copywriter at Virgin Media O2 was made redundant, I've been rejected countless times. But what does rejection mean to you? Considering all this talent was rejected, it means f-all. ✋ Marilyn Monroe ✋ Michael Jordan ✋ Oprah Winfrey ✋ Harrison Ford ✋ James Dyson ✋ The Beatles ✋ J.K. Rowling ✋ Walt Disney ✋ Steve Jobs ✋ Elvis The job market is back-breakingly competitive right now. Time to go #freelance. I’m #joeemerywrites ✍️🏼 Follow my profile to discover how I can ignite your #business through words 🧨 #marketing #personalbranding #creativity

Great nuggets of wisdom for any company.