Breakwater Studios Ltd.’s Post

What the heck is “Business-to-Business (B2B) Marketing,” and what do you mean you made a documentary about it?? Whether it’s the stadium seating, floodlights, clay, grass, or even ketchup at a professional baseball game, or the turbines on a wind farm—B2B industries are responsible for the complex and oftentimes unseen systems that propel our society. And for a society facing a litany of existential challenges including food insecurity, income inequality, and climate crisis—the success of B2B solutions is paramount to its survival. That success begins with good, creative marketing. Storytelling. In association with LinkedIn, EVERYBODY’S BUSINESS is Breakwater Studios' new documentary about the oft-effaced, but remarkably vital world of B2B marketing. The film profiles luminaries Tom Stein, Andisa Ntsubane CM (SA) FCXP (CX-I), Jennifer Johnson, AlmapBBDO and others on their quest to usher in a new era of creativity and impact in B2B marketing, starting with the recognition associated with a brand new category at the prestigious Cannes Lions Festival. Their assertion? The world depends on it. Coming soon.

We had an incredible time premiering THE FINAL COPY OF ILON SPECHT at Tribeca X on Monday, joined by our fantastic panelists Jane Fonda, Aja Naomi King, Ben Proudfoot our partners at L'Oréal and McCann Worldgroup. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s an honor to be able to shed a light on Ilon’s legacy in advertising; coining L’Oreal’s iconic and empowering slogan “Because I’m worth it”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Next week, we look forward to the European premiere of the film in Cannes!

THE FINAL COPY OF ILON SPECHT will be premiering at Tribeca X. See you there! Don't miss the special panel with Director Ben Proudfoot, Jane Fonda, Aja Naomi King, and Global CEO of McCann Worldgroup, Daryl Lee.

From two-time Oscar® winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1973, a four word feminist manifesto that, against all odds, changed advertising forever. Ilon Specht 1943 - 2024 Coming soon. L'Oréal McCann Worldgroup TRAVERSE32

From Executive Producers Lewis Hamilton, Ben Proudfoot Director Haley Watson and Producer Rachel Greenwald comes a new short documentary presented by ESPN 30 For 30 and Breakwater Studios: MOTORCYCLE MARY The film tells the untold story of legendary motorsports pioneer Mary McGee, whose prolific racing career spanned thirty years and saw her shatter gender norms while mastering multiple racing disciplines. Ultimately, she became the first woman to race motorcycles in the United States. Get ready — it’s going to be a ride. #MotorcycleMary #StayCalmTwistTheThrottle

It’s official, MOTORCYCLE MARY, is now an ESPN 30 for 30 film! Thank you to ESPN for believing in this film. We are so excited to come together in celebrating Mary McGee's indomitable spirit and trailblazing legacy as the first woman to race motorcycles in America. Ready your engines for this high octane short film! Read the full article: https://lnkd.in/gi6S3B7G #MotorcycleMary #StayCalmTwistTheThrottle

It is a great honor to announce that our latest short documentary will be making its debut at Tribeca X on June 10th. From two-time Oscar®-winner Ben Proudfoot, THE FINAL COPY OF ILON SPECHT is an intimate deathbed account from the eponymous and unsung marketing genius whose iconic slogan for L'Oréal in 1973 became a four-word feminist manifesto that changed advertising forever: “Because I'm worth it.” We extend our deepest gratitude to our storytellers: the late Ilon Specht, who passed in April, and her stepdaughter Alison Case, as well as our partners L'Oréal, McCann Worldgroup, TRAVERSE32 for your dedication to this project. Thank you Brendan Gaul, Brett Henenberg, Daryl Lee, Charlotte Franceries, julien calot and many more. https://lnkd.in/gHj-Hz3X