Brand Innovators’ Post

New research shows even mildly negative content could turn a customer off from your brand. Do you use programmatic and display advertising? Here's what you need to know and what (if anything) you can do about it.

"We were hearing confusion at the leadership level about how to make the decision between performance versus brand content production investment" Off the back of my post about 'over-production' last week, the brilliant Megan Wells reminded me of this piece she recently penned for Forbes: https://lnkd.in/eNuArmkK The 'EVOKE' system, developed by Megan & a team of equally smart people, is a truly revolutionary means of evaluating the effectiveness of branded content. If we can agree on one, standardized evaluation metric, it's going to represent a monumental step forward for brands, agencies, and production companies. #brandedcontent #brandedentertainment #contentmarketing #research #measurementandanalytics

Create a strategy that fits your brand and keeps things safe and on point. It's all about getting your message across in a way that clicks with your audience while staying true to your brand's goals. Let's team up and make sure your brand's voice stands out while staying in line with what matters to your audience. #SilverPush #BrandSafety #Mirrors #HyperContextualTargeting #Contextual #AI #RealTimeMomentMarketing

BBE: Crafted stories, passionately told.   In keeping with Banijay’s growth, diversification and “carpe diem” spirit, today we launch a new division – BBE: a convenient acronym for Banijay Branded Entertainment.    ⏰ Why now? The concept of branded entertainment is of course not new. How we can work with media agencies, adv agencies, brands, institutions and more, is what makes the difference. Finding the link between the purpose of traditional advertising and the values that can be expressed through a piece of branded entertainment is what more and more companies are seeking today. There is a need for a more profound connection between brands’ values and their customers. Creative, incisive, and well-produced entertainment content is the answer... We want to make content for, and with, brands that viewers will not want to skip, in fact that they’ll want to talk about it.    🎥 Why us? Because we can be the one-stop-shop for brands that want to up their game in the content world. We are platform agnostic storymakers across the globe (21 territories), with more than 130 labels, each with their own DNA, specialty, personality. This expertise means we can work with brands everywhere to ensure cultural relevancy and quality that resonates with local audiences and, when necessary, also global ones. Plus, we already have 11 companies doing this worldwide - from dedicated labels to immersed teams in multifaceted prodcos. BBE is also working closely with Balich Wonder Studio and Banijay Events on its brand-led activations to extend deal potential.   📺 How do we do it? With a Purpose: We bring elevated storymaking for brands. We respond to briefs quickly and thoroughly, and can even pro-actively find links between our formats and clients (where there is demand).  With a Promise: We find solutions. We create content and can make it stand out in the clutter of endless choices with bespoke format ideas.  With a Vision: We create lasting connections between brands and their audiences.

2024 is on track to bring more innovative content experiences, playfully creating a new level of immersion in the real world. In addition to The Sphere in Vegas and the clever #OOHMarketing we're seeing across social media, projects such as these continue the unique blend of how technology is enhancing familiar spaces across cities. #Advertising #Marketing

If you produce captivating visual content that people want to share, you may turn potential customers into enthusiastic brand supporters. #ooh #oohadvertising #dooh #doohadvertising #outdooradvertising #billboard #marketing #advertising #brand

Award-winning Creative & Media Agency Deep Focus Takes Back Its Name Under New Ownership of Bright Mountain Media, Inc. (OTCQB: BMTM) Deep Focus will continue to be led by Executive Creative Director Matt Steinwald, Managing Director Steve Scutellaro, Head of Strategy Lindsey Allison, and Head of Media & Analytics Kyle Krueger, under Bright Mountain Media CEO Matt Drinkwater. Boca Raton, FL, Nov. 01, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that Deep Focus, the award-winning creative and media agency most recently known as Big Village Agency, is taking back its name under the new ownership of Bright Mountain Media. Big Village Insights will continue to operate as Big Village and will serve as a partner to Deep Focus for continuing consumer research and business intelligence. Deep Focus, originally founded in 2002 to bring brands closer to people and people closer to each other, was acquired by ENGINE USA in 2010 and was again rebranded as Big Village Agency in 2022. This return to its original name represents a refocus on the culture and values that made Deep Focus so successful against all odds over the past two decades. “The DNA of Deep Focus was always there, and we still have a significant number of people that joined us before all the rebranding started as well as some brilliant people we’ve collected along the way. This is just a return to our roots—a story about people who wanted an agency that didn’t fit the mold of other agencies, so they built one from scratch and protected it through the years. For us, it’s always been Deep Focus, and it feels right to make it official again,” said Matt Steinwald, Deep Focus executive creative director. #stockstowatch #stockmarketnews #otcmarkets Read more: https://lnkd.in/eY7paFuS

“Findings in this study are critical to understanding how marketers are meeting business goals and driving sustainable impact over time.The winners of this category are unquestionably creative, and now awarded for their effectiveness too. They are simple but disruptive ideas that really work to drive business growth.”says,Amy Rodgers, Head of Content, WARC Creative #canneslions #media #creative #campaigns