Brand Innovators’ Post

Want to see a 🪄 magic trick? Watch as four big brands turn their #brandactivations into a marketing strategy showstopper. Learn how to best make their mark with strategies from brands and agencies like JustEgg, OCESA, Conversate Collective, and more. https://loom.ly/ezhdVTE #eventmarketing #fieldmarketing #brand #growthhack #brandhack

Did anyone see the gigantic Transformers at the Porsche activation last year? From Cannes to SXSW, from Coachella to Davos, Brand Activations and Events seem to be taking over everything! 🎶 Here are the secrets of how the best global brands are scaling their experiential marketing efforts, tracking customer engagement, and measuring ROI. #brandactivations #experientialmarketing #marketing #activations #eventmarketing

Quite heartened by these CMOS who made it to the pinnacle as CEOs. Could this be the beginning of a new era where Brand and Marketing take centre stage? #brandgrowth #brandconsultancy #marketingandadvertising #marketing101 #ceo #successionplanning https://lnkd.in/dAEXzcJ2

Fantastic interview with Marketing Dive! Gail Hollander, The J.M. Smucker Co. CMO & former Publicis Client Lead, gives her unique perspective about how to boost CPG brands and shares lessons for CMOs & the C-suite on the importance of long-term branding. Click the article below to learn more!

How to measure experiential brand activations "Remember guerilla marketing? Those stunts started the phenomenon of going “viral.” The core objective was to drive word-of-mouth publicity. Anecdotally those activations were a huge success, but measuring ROI was limited to traditional measures like “media impressions” making the long-term impact impossible to quantify. Why? Because it was all they had." Read more https://lnkd.in/d789Xw69 #QuirksMR #MRX #insights

Brand activation, guerilla marketing, and experiential marketing - different ways of saying the same thing! Over on the blog, learn how our rentals can be used to host a memorable brand activation event. https://bit.ly/3ikJ1KV

There are many views and tips on what actually does it take to build a strong brand, my top list from difference POVs that I gathered for the past 7 years are: ➡ Being authentic ➡ Consistent brand experience ➡ Relationships with customers And you can seek more advice from the successful marketing leaders (for example CMO Council) Any other tips you think are worth sharing? 💡 #BrandBuilding #AuthenticBrands #BrandExperience #CustomerExperience #CustomersFirst #CMOs #Marketing P.S. the article is from Marketing Week by Michaela Jefferson https://lnkd.in/dz9MEF-c

Brand activation, guerilla marketing, and experiential marketing - different ways of saying the same thing! Over on the blog, learn how our rentals can be used to host a memorable brand activation event. https://lnkd.in/eqaaAXk4

🌮 Unveiling the Secrets Behind Chipotle's Branding Triumph! 🌯 Discover how this fast-casual giant sizzled its way into our hearts and wallets. 🚀 Read it now and spice up your branding game! https://lnkd.in/gdJAGzAC 🔥📈 #ChipotleBranding #MarketingMastery #BrandingSuccess #marketingstrategy #techniques #casestudy #Branding #strategies #KloudPortal

Using the Brand Experience Predictor (BXP), Coca-Cola is able to refine, optimize and measure the impact of their experiential brand activations. Greg Pharo, Senior Director of Holistic Communications & Marketing Effectiveness at Coca-Cola, explains now. 👇 To learn more, check out a recording of our recent webinar hosted by Dara St. Louis: https://lnkd.in/gehbzm28 #ExperientialMarketing #insights #marketresearch