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How Logo-Free Luxury Is Reshaping the Fashion Market

Demna Gvasalia: From Balenciaga to Vetements, a Designer Redefining Fashion Demna Gvasalia: A Journey from Balenciaga to Vetements, Redefining Fashion Fas... Read More - https://lnkd.in/d6Ymbq-E

As we navigate beyond 2023, it’s essential to reminisce about the pivotal fashion moments that shaped the year. From the resurgence of couture to the emergence of “Barbiecore,” let’s delve into the standout moments that defined the era. #fashion

Ooh, interesting read: What happens if someone copies the element of design from bag to dresses? This is exactly what Hermes claimed, that Namilia’s fashion collection presented tops, dresses, and skirts, as well as handbags, that mirrored elements from Hermès’s trademark-protected Birkin bag design. Additionally, Namilia – which has become known for its commentary on political and societal issues – used the “BIRKIN” word mark in connection with its coverage of the collection on Instagram Action by Hermes: 1. Cease and desist letter 2. Injunction proceedings Court: 1. Balance between freedom of property vs. expression. 2. This balancing tips in favor of Namilia, the court found, holding that “the presentation of the fashion show, which is rooted in artistic freedom, outweighs [Hermès’s] property right” in its Birkin bag trademark.  #IPR #designs #IPlawyer

🎨👗 Dive into the captivating world where art meets fashion in our latest article. We explore iconic collaborations from Alexander McQueen and Damien Hirst to Louis Vuitton and Takashi Murakami, and their profound impact on the art and fashion industries. 💡 What does the future hold for these creative partnerships ? #art #fashion #creative #partnerships #future Read more to find out 👇 https://shorturl.at/jtJW9

Like many fashion designers and entrepreneurs venturing into the flourishing African market today, the Hermès story began in 1837 when harness-maker Thierry Hermès opened a workshop in Rue Basse-du-Rempart, Paris. Little did he know that his brand would stand the test of time and evolve into an epitome of exclusivity and iconic luxury products. African creativity holds immense potential, and with time, it too can attain a huge percentage of the  global market and cultivate a sense of exclusivity. Several factors stand out in the evolution of Hermès, offering invaluable lessons for fashion businesses in Africa and worldwide: Continuity: Hermès has remained a family-owned business since its inception, with a strong emphasis on preserving the brand's legacy through generations. When Thierry Hermès passed the reins to his son, Charles-Emile Hermès, he set a precedent for effective succession planning. After 180 years, this continued emphasis on family ownership and smooth transitions has played a critical role in maintaining the brand's identity and success. In the context of African fashion businesses, fostering strategic partnerships and establishing robust systems will ensure continuity and sustained growth. Understanding the Market: As the twentieth century witnessed a gradual decline in horsepower, Emile-Maurice Hermès, the grandson of Thierry Hermès, foresaw a shift in the demand for harnesses and saddlery. To adapt to changing market needs, he diversified Hermès' offerings, leading to the creation of the brand's first bag collection. Recognizing the importance of adapting to the evolving market landscape, African fashion businesses can ensure their relevance and longevity by identifying and responding to shifting consumer preferences. Leveraging Intellectual Property Protection: Emile-Maurice Hermès' acquisition of exclusive rights to the zipper in France demonstrates the strategic advantage of integrating intellectual property into a fashion business. With a two-year patent secured on the zipper, known as the Hermès Fastener, the brand successfully ventured into various clothing lines. Today, Hermès has an intellectual property portfolio of around 260 trademarks. For fashion entrepreneurs, safeguarding their creations through intellectual property protection is vital. This grants exclusive rights and offers a competitive edge in the ever-evolving fashion landscape. As African fashion businesses strive to make their mark on the global stage, the story of Hermès provides valuable insights. By prioritizing continuity, understanding the market, and leveraging intellectual property protection, these businesses can harness their creative potential and build enduring legacies.

Fashion icons - who is the GOAT of the last 100 years? Styles are constantly changing, but some women have left an everlasting mark on fashion. Which one comes out on top for you? #smallbusiness #shopsmall #fashion #circularfashion #recycledfashion #resale #consignment #cravingcurrent #currentboutique #sustainablefashion

Every day is fashion week. Fashion brands are continually capitalising on moments outside of the traditional fashion calendar. For better or worse, every day has the potential to be fashion week because brand storytelling is forever on. Increasingly, fashion brands are shifting the timing and location of their events according to what makes most sense to their audiences. Moments, layered. Why wait until January to debut menswear or dilute your first womenswear statement by including red carpet-ready looks? At the LACMA Gala, Sabato De Sarno revealed more of his Gucci vision. While De Sarno himself, A$AP Rocky, Pedro Pascal, and Andrew Garfield provided a menswear preview, his 12-piece gown collection – “Ancora Notte" – demonstrated a different reimagining of the house archives and the red carpet and after-parties of the Gala provide the perfect location to showcase both. It would have been far too much for a single debut show. Presented all together, ideas would have been lost, looks would have felt off. It makes sense to afford each idea to have room to breathe as it enables focus and discovery. Rather than a single catwalk statement, this is creativity as an unfolding conversation that follows its audience.