Booking.com’s Post

Very interesting insights from Booking.com. When we have professionals grounded in sustainability, the workforce can significantly contribute to ensuring that the tourism supply can provide genuine sustainable offers. The DGI Tourism Training advocates that sustainable tourism is not just a niche subject in the tourism VET curriculum, but is also embedded in all units to develop well-rounded students who have digital, green, and innovative skills.

🌎 SUSTAINABLE TRAVEL ✈️ “…45% of people feel traveling more sustainably is important, but not a primary consideration when planning or booking travel.” 🤷🏻♂️ Travel has hands down been the greatest teacher in my life, both about the world around me and to better know myself… but over tourism and unsustainable travel must be recalibrated. ❌ I am constantly impressed with the level of detail the Booking.com team is diving into to assess all areas of our impact, by our travelers, our partners and as a company. 👏🏼 Onward and upward to a more sustainable travel world ⬇️

🌍 Check out our latest Booking.com Sustainable Travel Research. Based on surveys of 31,000 travellers across 34 countries, it reveals: 83% prioritise sustainable travel, yet only 45% consider it when booking. 44% believe governments should address travel's economic impacts, while 43% think travel providers should focus on environmental factors. 45% find accommodations with third-party sustainability certifications more appealing. These findings show how important it is for us all to work together to promote sustainable travel! 🌱

🌍 Check out our latest Booking.com Sustainable Travel Research. Based on surveys of 31,000 travellers across 34 countries, it reveals: 83% prioritise sustainable travel, yet only 45% consider it when booking. 44% believe governments should address travel's economic impacts, while 43% think travel providers should focus on environmental factors. 45% find accommodations with third-party sustainability certifications more appealing. These findings show how important it is for us all to work together to promote sustainable travel! 🌱

🌍 Check out our latest Booking.com Sustainable Travel Research. Based on surveys of 31,000 travellers across 34 countries, it reveals: 83% prioritise sustainable travel, yet only 45% consider it when booking. 44% believe governments should address travel's economic impacts, while 43% think travel providers should focus on environmental factors. 45% find accommodations with third-party sustainability certifications more appealing. These findings show how important it is for us all to work together to promote sustainable travel! 🌱

REVEALING OUR ANNUAL SUSTAINABLE TRAVEL RESEARCH 🌍 I’m happy to celebrate Earth Day with the launch of our yearly Booking.com Sustainable Travel Research. Based on our research spanning 34 countries and territories and surveying over 31,000 travelers around the world, the 9th edition of this research report provides robust insights into the latest consumer attitudes, priorities and influences related to sustainable travel. Among the findings: 83% of travelers identify that sustainable travel is important for them, but also that for almost half of them (45%) it’s not a primary consideration when planning or booking a trip.  While 44% express that governments play a pivotal role in countering travel’s economic impacts, 43% believe that travel service providers can address environmental factors. 45% of travelers told us that seeing an accommodation with a third-party sustainability certification made the accommodation more appealing to them, which underlines the value of clearly labeling properties with a third-party certification, for travelers and our travel partners. These insights highlight a heightened opportunity for continued industry cross-collaboration to champion more sustainable travel and further reinforce our continued commitment to making more sustainable travel choices easier for everyone. Learn more here - https://lnkd.in/gfnBJZz2

Mark shared some fantastic insights in the latest "Global Business Travel Review" by The Advantage Travel Partnership and Travelogix, highlighting key travel trends for 2024. 💡 Mark predicts these four trends for sustainable travel in 2024: 1️⃣ Companies will prepare for the EU's Corporate Sustainability Reporting Directive (CSRD): This initiative marks a significant push for sustainability, mandating detailed emissions reporting and challenging companies to collect comprehensive data on their travel activities. 2️⃣ Corporate travel policies will become stricter on carbon emissions: Echoing France's eco-friendly policies, we can expect a move towards rail-preferred routes for short distances, like London to Paris, advocating for sustainable travel options. 3️⃣ Sustainability will become a key focus beyond travel: The focus on sustainability extends beyond flights to include the broader impacts of accommodations, local transport, and dining, aiming for a substantial reduction in emissions. 4️⃣ There will be a rising preference for alternative accommodations: Reflecting a shift in business travel, there is a growing demand for personalized lodging options, from Airbnb to boutique homes, highlighting a trend towards more authentic experiences. 🤔 Any other predictions you'd add to this list? Let us know in the comments below and check out the full report (https://bit.ly/49c3ypK). #BusinessTravelTrends

NEW BLOG: Is Travel Sustainability a Higher Priority in the EU Than the US? If your team frequently travels throughout both the United States and the European Union, you’ve likely noticed something. Europe seems further along than the US when it comes to making travel and tourism more eco-friendly. So, is sustainability a higher priority in the EU than in the US? Here are the facts surrounding sustainable travel in both regions. - Sustainability is a higher priority in the EU than the US. - Transparency around sustainability is a higher priority in the EU than in the US. - Funding for sustainability is a higher priority in the EU than the US. Discover the details behind these facts: https://loom.ly/MTvtWJU #JTBBizTravel #Sustainability #Europe #ecofriendly #USA #Travel #BusinessTravel #tourism

NEW BLOG: Is Travel Sustainability a Higher Priority in the EU Than the US? If your team frequently travels throughout both the United States and the European Union, you’ve likely noticed something. Europe seems further along than the US when it comes to making travel and tourism more eco-friendly. So, is sustainability a higher priority in the EU than in the US? Here are the facts surrounding sustainable travel in both regions. - Sustainability is a higher priority in the EU than the US. - Transparency around sustainability is a higher priority in the EU than in the US. - Funding for sustainability is a higher priority in the EU than the US. Discover the details behind these facts: https://loom.ly/MTvtWJU #JTBBizTravel #Sustainability #Europe #ecofriendly #USA #Travel #BusinessTravel #tourism