Once again, the PGA Championship did not disappoint! Nearly 5 million viewers tuned into final round coverage on CBS, which came down to the very last putt. Over the course of the tournament, the Nielsen Sports team worked with the PGA of America to help maximize exposure for its sponsors. We analyzed 27 footage hours of brand exposure in real time, enabling the PGA to optimize signage locations and deliver more value to its sponsors. Primary drivers of on-screen brand exposure were Grandstand signage (24%), Tee Billboard (23%), Presentation backdrop (22%) and Tee Fence (18%). Through 3 rounds (round 4 data pending), time on screen for PGA sponsors was up +157% versus the first 3 rounds of 2023. Shout-out to our friends at the PGA of America for investing in data and insights to support their client relationships! #sportsbiz #Nielsen #data #insights #partnerships
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