Barstool Sports’ Post

Believe it or not... sports have, in some capacity, played a part in EVERYONE'S lives. There isn't a more effective way to appeal to your potential (And current.) customers than through local sports teams. As the home of the Texas Rangers Baseball Club and the Dallas Cowboys here in DFW, the opportunities are endless! Let's get your message out to all who need/want/didn't know to hear why they should do business with you! #advertisingstrategies #audacy #radioadvertising #digitaladvertising

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/3TbzKmM #Insights #Media #MediaIndustry #MediaRights

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/4axBq1j #Insights #Media #MediaIndustry #MediaRights

We're closing in on the end of 2023! Eddie Wilders tells us what to expect in four categories that will dominate during the final months of the year. #addollars #adspend #eddiewilders #movies #politics #q4 #retail #sports #smbmediaconsulting

The All-In Podcast brings light to some evolving thoughts taking shape in the Sports Betting Industry. In Summary: Starting at the 1:12:39 mark, the conversation shifts to sports betting, with the speakers expressing surprise at the NBA's ban of a 24-year-old player, Jonte Porter, for life after a betting scandal. Porter, a bench player for the Toronto Raptors, reportedly told people to bet on his unders for points and rebounds during certain games, and then checked himself out of the game, allowing those bets to win. DraftKings, which had the data, tipped off the NBA, leading to an investigation and the cancellation of a large bet on Porter. The NBA found that Porter had placed dozens of bets on NBA games using his friends' accounts, winning a total of $222,000. The speakers express shock at the severity of the ban, but acknowledge that the NBA has the evidence against Porter. Adam Silber, discusses the legalization of sports betting in the US and its potential implications. He shares his experience with the NBA's strict rules against betting and the role of apps like FanDuel and DraftKings in reporting unusual betting patterns to the leagues. Silber also expresses concern over the addictive nature of these apps and the potential for a surge in gambling-related issues, citing his own experience with sports betting during his high school years in Canada. He argues that the ease of access and the gamification of these platforms could lead to a significant problem, particularly among young men with ample free cash and time. The Speakers discuss the growing popularity and profitability of sports betting in the United States, with the NBA generating $167 million from betting this season alone. The sports media industry is integrating betting into podcasts and commentary, with some hosts even revealing their own bets on air. The speakers compare sports betting to other forms of adult entertainment, such as gambling or cannabis use, arguing that personal freedom should allow adults to engage in it responsibly. One speaker shares his personal experience with sports betting and poker, discussing the role of skill and luck in these games. Another speaker offers advice on improving chess skills, suggesting getting a coach or using the chess.com app for lessons. The conversation touches on the societal implications of sports betting and the potential for addiction. #Sportsbetting #responsiblegaming

After the success with Skincare & Beauty during Super Bowl 🏈, I'm PUMPED for this webinar with VDX.tv and ESPN! LMK if you're interested to attend. 🙌🏼 #webinar #espn #sportsmarketing #sportsadvertising #livesports #videomarketing #omnichannelmarketing #digitalamarketing #digitaladvertising

Here's my latest article for Barrett Media #SchwartzOnSports

Note to self: find out how old a CMO’s children are, and what platforms they watch, read, etc. And then make sure those platforms are on the media recommendation. Bob Iger wouldn’t accept gambling as the future of the ESPN brand until he observed his adult sons usage. A few weeks ago I shared an article from Ad Age about CMO’s profusely praising their children’s media choices and recommendations when it came to their campaigns. I once had a client who didn’t want to buy terrestrial radio ads, even though it made sense for the brand. “My friends only listen to Sirius,” they said - despite their friends not being in the audience whatsoever. I used to think it was ridiculous when, fresh out of college, my 22 year-old “consultant” friends were brought into major company boardrooms to give THEIR recommendations on what these companies should do. Why or how could they trust them?, I thought. But this is much funnier. Ultimately, you trust your gut. And you trust real human action and interaction over syndicated research. And when you don’t have time for focus groups, you go with the people closest to you. Your friends. Your partner. Your children. And to be honest, I don’t even think that’s a bad thing. We need balance in how we make recommendations. Not everything has to be so academic. It’s just funny that it took a $150 billion company to enter a space because a couple of teenagers were playing on their phones one day in front of their dad. So if you’re looking to experiment or recommend a new media partner, see if your CMO kids use it. Maybe they can add a testimonial to the deck. https://lnkd.in/gTn5Pbf8

If anyone wanted proof that gambling was going mainstream... In the word's of Bill Engvall, "here's your sign." Penn is spending $2B to launch an ESPN branded sportsbook. I've actually had a few people message me for my hot take on this, and my general reaction is 'so what?' I think its the latest version of Penn overspending to try to reach the scale required to be a national player. My general opinion is that their tech & user experience is a B- so I believe they will still lose out to DraftKings, Fanduel, BetMGM, Caesars and possibly Fanatics. Don't forget that DKNG (Jason Robins) & BetMGM (Adam Greenblatt) are now both 'adjusted EBITDA positive' - so they are well ahead in the race to scale. I would guess those two sleep fine tonight. Penn has thus far not proven that it knows how to deploy capital into digital to generate cash returns or the scale required to be profitable. Penn spent $2B to buy The Score years ago at the peak of the gambling hype bubble. Industry insiders were scratching their head at the time. I probably would have valued it at 1/10th as much. The Barstool deal was an interesting swing for the fences - but it was ultimately a great way to spend $550M for something that you sell ~3 years later for $0M (with some caveats). Gambling is a highly regulated business (literally the reason we are building a firm) and Dave Portnoy, who I think is hilarious, was never the kind of guy to thrive in that industry. To be fair, I don't know that Penn really had a better option at this point except trying to use one of its own brands to reach scale. ESPN is a titan, but its also losing relevance on the margin. Yahoo said that ESPN revenues were declining & Disney was looking to sell a minority stake (just last week). How does pairing up a declining brand with a company with not-best-in-class technology result in massive value creation? ESPN certainly has lots of email addresses, which could be valuable (assuming they can avoid marketing to 17 year olds & associated fines). Perhaps they can build a best-in-class video betting product if they partner with a group like StreamLayer, Phenix Real Time Solutions and then get fast odds from Huddle. However, that would require Penn to become the US leader in technology. That just feels like a stretch. An old colleague of mine used to say "tying two rocks together does not make them float" and that's sort of how I feel about this deal. I might regret saying that over time if they are really successful, but I'll take the under. Discerning Capital #gamblingnews

Did you know that sports fans are over 60% more likely to watch a sports broadcast fully if it includes engaging elements during the game? 🤔 It's 2024 and fans instinctively grab their phones during telecasts. Leveraging this desire for a second-screen experience can transform how they engage with live sports. Picture real-time campaigns that transport home viewers into the stadium atmosphere. We’ve laid out how sports broadcasters can use fan experience technology to refine the content they're airing, promote fan loyalty, and collect first-party data to better serve their viewers. Check it out: https://hubs.ly/Q02slbZs0