Ascential’s Post

Is this a fun Friday morning watch? Nope. Is it interesting to see how one of the worlds largest consulting firms present creative effectiveness? Yep and whilst at its core much of what’s being said here would be said by a creative consultancy it’s the language used and the singular focus on creativity as a mechanism for growth that is distinctive. There is no embarrassment here that the job of creativity is to sell more, more often and at higher margins. I believe in the mid term we could see a hollowing out of the middle. There will remain a market for cost focused agencies who use AI to do basic executions (take your pick of numerous Halloween ads that featured the copy “have a treat, not a trick”) and there will be a market for creative consultancies / channel experts that are outcome focused…. but the middle market that’s too expensive to compete with AI but lack the strategic heft to compete with the consultancies / experts, interesting to see where they turn. #agencyland #shareholdervalue #positioning

🛠️ During our workshop, marketeers typically realize that the work they now pay to agencies for production has become a lot easier. That writing a crystal clear briefing to develop a campaign or even movie script is a matter of minutes when using the right prompts. ⏰ ⚡Maximize your ROI and energize your team with our workshops. In just a few hours, navigate the full spectrum of change-related emotions and emerge inspired, confident, and ready to tackle new challenges. Experience the transformation that drives immediate results. 🚀 Send Vera Schut or Bas Kemme a message if you are interested to explore further. ps. This image is created with Midjourney #genai #marketing #transformation #peoplefirst

Sharp: Pre-testing is pseudo-science. Ritson: It's legit. Here we go again... Sincerely, I hope someone does a public and transparent examination of: A) the psychology studies that underpin these new methodologies (were they designed and powered properly, and do they replicate?); and B) the findings of these methodologies and how they link with long-term business results, beyond the case studies cherry-picked by the vendors to demonstrate efficacy (even a broken clock is right twice a day). #marketing #marketingscience #pretesting #advertising

The Psychology of Marketing : A General Business Approach Unveiling the Power of Psychological Marketing in Business Strategies In the world of marketing, understanding consumer behaviour is crucial for the success of any business. An excellent purchase for any business or Marketing manager wishing to understand better what motivates consumer behaviour and by doing so to craft messaging that resonates with their clients. See- www.godigital4business.com #marketing #godigital4business #business #digitalbusiness #business

Day 1 insights: 1. AI: Friend or foe? It's here to stay, and understanding its value is key. 2. Trust: Build it internally to build it with customers. Vuyo Henda & Samira Gerin-Singh were pivotal on the discussion of internal cultures. 3. Mota Mota: "If things don't look great, what's the opportunity?" - Wise words. 4. Redefining ROI: Marketing deserves a seat at the revenue table. Tanielle York spoke about the relevance of claiming marketing ROI wins. 5. Gen Z Insights: No brand has relevance without relatability. Understand the product lifestyle fit (thanks Anesu Malisa!). 6. Customer Journey: Social listening & CX as the new marketing? Carla Pullen & Marnitz van Heerden sparked the controversial debate. 7. Product Marketing: Infusing marketing into product strategy - the art & science. Although bias, I loved Tarryn Knight’s vision for Audi's future and enthusiasm for EV. As well as her discussion with Lara Sidersky about deriving insights globally, but tailoring them for your market. The last question of the day: What marketing trends are you seeing? Let's discuss on LinkedIn! #Day1Takeaways #MarketingInsights #DalebrookMedia

🛠️ During our workshop, marketeers typically realize that the work they now pay to agencies for production has become a lot easier. That writing a crystal clear briefing to develop a campaign or even movie script is a matter of minutes when using the right prompts. ⏰ ⚡Maximize your ROI and energize your team with our workshops. In just a few hours, navigate the full spectrum of change-related emotions and emerge inspired, confident, and ready to tackle new challenges. Experience the transformation that drives immediate results. 🚀 Send me or Bas Kemme a message if you are interested to explore further. IntotheNXT ps. This image is created with Midjourney #genai #marketing #transformation #peoplefirst

Hello and good morning. Why Experimentation is Crucial: The path to marketing effectiveness lies in experimentation. 📞It is not enough to rely on assumptions or sporadic feedback gathering. Establishing a consistent method of gathering feedback is essential. Surveys, interviews, and performance data analysis are all valuable tools in this process. 📌However, feedback should not be an ad hoc endeavor; it should be woven into the workflow itself. By building open feedback loops, businesses can keep customers informed about priorities, progress, and bottlenecks. Transparency is crucial to avoid cherry-picking feedback that aligns with preconceived notions. It is within these open feedback loops that hard realities can be confronted and tough decisions made regarding marketing priorities. https://lnkd.in/gJdAFUmA #marketing #strategicmarketing

Not all heroes wear capes, but some of them certainly deserve to. In particular, if you are an employee who is actively participating in building your brand while also building the brand of the business in which you work, I believe you deserve a cloak. You and your business get it. You understand that digital visibility is key for both you and the company. You know that building your brand alongside that of your business elevates both. You are relevant in the eyes of people that may just be looking for people like you. You have ambition and are going places. You are my hero! And, for fun, I asked Midjourney (with a bit of prompt engineering in Chat GPT) to create how it envisaged people like you and it came up with this. #Loveit! #employeeinfluencers #personalbranding #b2bmarketing #linkedintips

📣 Get ready for a mind-bending session at Experimentation Elite! 🧠 We are thrilled to have David Mannheim an esteemed Optimization and Experimentation Consultant, join us for his session: "Personalisation Squares: Choose your own Adventure." 📚🔍 In this captivating session, David will delve into the paradox of personalization and share insights from his book, which is the result of extensive research, countless interviews, and a deep dive into the complexities of this marketing strategy. 📖✨ Step into the world of personalization jeopardy as David presents nine head-scratching scenarios, conflicting opinions, barriers, and real-life examples that will challenge your understanding of this fascinating yet often perplexing strategy. It's an interactive adventure where you, the audience, get to choose your path and explore the intricacies of personalization. 🎯🔀 Join us as we unravel the mysteries, debunk the myths, and explore the potential of personalization in driving business growth. David's unique perspective and wealth of knowledge will leave you inspired and armed with actionable insights to navigate this complex landscape. Don't miss this opportunity to engage in thought-provoking discussions and gain a deeper understanding of personalization. Get ready to choose your own adventure and embark on a journey that will reshape your approach to this essential marketing strategy. 🌟🚀 #EXelite23 #Personalisation #MarketingStrategy #ChooseYourAdventure #ThoughtLeadership #BusinessGrowth