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In her Relay interview, Arcade’s co-founder and CEO, Caroline Clark, discusses, at length, how they’ve gone about embedding gamification to drive deeper product engagement while acknowledging that they’re still building serious B2B software for enterprises: “We’ve figured it out, but it has been a tough tightrope to walk on. We want to keep this product-first ethos for driving better engagement and, at the same time, convey to customers that we care as much about their end goal, which is driving revenue.” 🎮 ⚡️ 🏢 Read on: https://lnkd.in/d5faPPik

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