The most rewarding collaboration, embedding customer-centricity and a product mindset to deliver an intuitive, hyper-personalised app. Thank you Frasers Group for bringing us along for the ride 🙌
Excited to share that our elevated SD app is now live and in the hands of our consumers - and the reaction has been amazing. The app itself is fantastic and the result of hard work and collaboration across a number of teams, partners and individuals. But this is also an important milestone for us as a group, as it's the first significant digital product that we have launched into the UK market that has been built using customer-centric and product driven methodologies from start to finish - and you can see that in the execution. We continue to transform our digital capabilities and approaches across the group. And now that we have the foundations in place, the speed at which we release value, and elevate our experiences, can increase significantly. Well done to all involved. And so much more to come. #digitaltransformation #digitalproduct Amplience Optimizely AND Digital Nicola Tibbs Meghana Gandhi Ben Snaize Emily Hilditch + many many more