Alarice Rajagopal’s Post

By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. B2B marketing spending is expected to reach ~$53.7B this year, for the first time eclipsing pre-pandemic spending of $50.4B as measured in 2019. 41% of B2B buyers view 3 to 5 pieces of content online before interacting with a salesperson. And 75% of B2B buyers use social media to make buying decisions. Like nothing else, content has the power to turn ideas into action and inspire change. And while it plays a critical role in any B2B marketing strategy, it doesn’t have to be complicated or costly to execute. Here is a great "content" infographic with more on strategy and execution: https://lnkd.in/eYaisqPS EnsembleIQ Progressive Grocer Consumer Goods Technology #retail #CPG #B2BMarketing Amazon Web Services (AWS) AWS for Retail and Consumer Goods #contentmarketing Alarice Rajagopal

Hi everyone, I have some very sad news today. My company has closed RIS News (Retail Info Systems) and eliminated my position of Editor in Chief with this shutdown. I am #opentowork and would really appreciate your support (please like and share this post if possible!). RIS News was around for decades and I was with the brand reporting #retailnews for 9 years. I had the amazing opportunity to get to know some of the most wonderful people in the #retailindustry , as well as work alongside some of the best in the business. I’m truly grateful for everyone I’ve met over the last decade and will always have a soft spot for #retailtech no matter where I end up (I’ll post a link in the comments for more on that). As I prepare for new and exciting opportunities I want to thank you all in advance for any possible connections, opportunities, or general support you can offer. A little about me: I have a BA in #communications, with a specialization in #journalism and #creativewriting. I’ve worked in B2B, Consumer, and Children’s publishing. I have covered #retail, #consumergoods, #technology, #privatelabel, #realestate, #childrensbooks, #food, and more. I excel at creative problem solving, identifying trends and patterns, research writing, communication with high level executives and clients, and fast reporting. I’m open to any opportunities, perhaps in #publishing, retail, technology, books, communications, PR, or something new. I am also available for freelance work (and have freelanced in the past) or #retailtech consulting. I hope to see you all again in the future. Until then, I’ll post some of the great RIS memories below :)

It's been 1 week since my role was impacted by a Marketing re-org at ZG; while I enjoyed supporting the build of the next Housing Super App over the past 2+ years, I am ready for my next big challenge! #opentowork Tapping my network for leads as I look for roles across Marketing Operations, Marketing Strategy & Planning/Insights, Program Management, Business Operations or Strategy & Operations at innovative and customer-centric organizations! Open to all connections - both new & existing across industry, size, & stage; eager to expand my network and share what I've been up to and how that can translate to high value impact for new opportunities! In the meantime, looking forward to some downtime with family, my rescue dog Henry, and nurturing my experimentation, SQL, and insights skills through volunteer support work with Tech for Campaigns. PS - Appreciate all the ongoing support I've already gotten from my network! Grateful to have nurtured relationships throughout my career that value connection & community. #marketing #analytics #strategy #operations #planning #martech

Shoppers are choosing private label products for more reasons than just price, "65% of shoppers mentioned a reason other than prices and value as motivation to buy private label." Alarice Rajagopal from Supermarket News breaks down FMI- The Food Industry Association's private label report. https://lnkd.in/efuhggJj