Advance Local’s Post

If you had any reason to join CT Public beforehand, let this solidify your thoughts. Read on about the accolades (and wonderful people) that win all kinds of awards. Our latest: A national Edward R. Murrow Award!

A proper LEGEND in SLC media!

Episode 5 has arrived! Full episode in link below!

🪟 Throwing open the Overton window ✨ Charles Vallance, chairman and founding partner of VCCP shares his view on how the thinking of an American political scientist can increasingly find relevance in the contemporary environs of adland. 🔍 The Overton window, a concept named after Joseph Overton, is experiencing a resurgence in relevance, especially in understanding cultural polarisation in today's information age. It illustrates the range of acceptable ideas in society, from widely accepted policies to radical or unthinkable notions. Over time, this window shifts due to various influences, such as social movements or technological advancements. ✨ Applying this theory beyond politics, we see its relevance in industries like media and advertising. In the past, separating creative and media services was unheard of, but now there's a return to integrated approaches. Similarly, in creative awards, there's a shift towards recognizing more curated, one-off pieces over big, successful campaigns. This shift risks losing touch with the audience, the ultimate consumers of these campaigns. 🏆 Awards should celebrate creativity that resonates both within the industry and with the broader audience, emphasising best practices over obscure trends. Cannes Lions' introduction of a humour category acknowledges the importance of popularity in advertising. However, the need for such a category signals a departure from recognising work that truly connects with people beyond the industry bubble. 💡 Let's refocus on celebrating creativity that garners genuine recognition, not just within the ad world but among everyday consumers. After all, the true measure of success lies in resonating with the people who matter most. 🔗 Read the full article in Campaign UK here: https://lnkd.in/e9Ukef3h

A recent survey highlights the main worries of PR experts in the arts: shrinking budgets and the dwindling presence of dedicated cultural media platforms. #ArtsPR #MediaCoverage #ArtsCommunity #InnovationInTheArts https://lnkd.in/eRMb7reg

This #MediaMonday feature comes to us from KRQE News in Albuquerque, N.M., where van tate has been covering New Mexico sports for the last 30 years. Learn more about how Van got his start journalism at a young age, the stars he has interviewed during his career and how he will be honored for his work in this blog post. #media #blog #blogpost #publicrelations #pragency

I spent most of my first career as a community print journalist with Black Press - writing, photography and ultimately editing papers in Nakusp, 100 Mile House, Coquitlam, and South Delta before making a move to PR. To this day I'm grateful to the generous and talented professionals I was fortunate enough to work with - without their guidance and example in my early career I'm not sure I'd have developed the skills that remain the foundation of my work. As advertising revenue has fallen Black Press and other community media have become less local than they were in my time. Newsrooms have been consolidated under regional editors and some smaller communities have lost their local reporter/editor. Yet the outlets continue to play a crucial role in our communities - reporting locally important news that doesn't garner coverage from larger outlets, regularly breaking big stories, and reflecting their communities through telling stories of its people, places, and challenges. They are worth supporting with our ad budgets and readership. I imagine many former Black Press'ers will be watching the company's creditor protection and re-structuring under new ownership, announced yesterday. I wonder whether it will mean some outlets being shuttered or dropping print editions in favour of moving entirely online, and further newsroom consolidation. The potentially good news is that one of the three incoming owners, Carpenter Newsmedia, is by all accounts successfully operating newspapers in the southern US. Perhaps they are coming to the table with new models and expertise that will keep these important media going strong in the face of significant challenges. https://lnkd.in/gPYHCgsq

FAQ Webinar May 23rd at 2p ET! Get your invite below!

With local news on the decline, The Beacon is on a mission to deliver credible journalism on important local issues to more people, more quickly and efficiently. A big part of our strategy is to share our content with other publishers. And it's working. Since we launched in Kansas City, The Beacon articles have been republished 834 times by 97 different outlets. Remarkably, 70% of these republishes have occurred in just the past 9 months. We're seeing similar growth in our Wichita newsroom. There, The Beacon Wichita stories have been republished 86 times by 41 outlets over the last nine months. While we continue to grow our own web traffic and social media presence, partnering with other media organizations to reach broader audiences is proving essential. This strategy is exactly what people need from us, helping to fill the gap and partnering intentionally with others for the greater good. #savelocalnews #pressforward The Beacon Kansas City The Beacon Wichita

Content Challenge Day 8: Junk Food News: Part 1 News. A wonderful medium to inform, to help you learn about the world, and understand the issues that affect your community, country, and the world. In not so recent times, the news was a place to get strong balanced perspectives on divisive issues, it informed you going into an election, a financial decision, or even a moral decision. In more recent times, news, while still able to deliver the unbiased and important information citizens need, has changed in a particular way. There are two main reasons for this change: 1: Repealing the fairness doctrine in the US.  2: The emergence of social media These two actions in their own right have dramatically altered the media landscape in most western countries.  (Disclaimer, these are definitely not the only things that have altered media, but I only have 3000 characters to work with, so play along) In 1949, the US Federal Communications Commission established the Fairness Doctrine. A policy that required holders of broadcasting licences to present controversial issues of public importance in a manner that fairly reflected differing viewpoints.  In 1987, due to arguments surrounding impacts on first amendment rights, the fairness doctrine was repealed.  Now enters a slew of partisan media. Conservative talk radio exploded onto the scene. In 1996 Fox News and MSNBC began. What transpired was a shift from broadcasting to narrowcasting. Narrowcasting media caters to homogenous audiences. It reduced neutrality. Programs across western countries made shifts to this style as most have a tendency to copy the US. Most media pundits were free to back their favourite candidates with little risk to their reputation for biased coverage.  _______________________________ So what are the outlets actually doing? They’re producing easier to digest, emotive reports that create larger echo chambers. They do this by focusing their attention on a few elements that they will typically try to hit in their headlines. These elements are:  Viewpoint/identity Confirmation Out-group bashing Gossip. Look out for this in your newspaper headlines, online articles, or segment titles to know if you’re about to read/watch/listen to something biased and emotive. Tomorrow we’ll take a deeper look into the effects that social media has made on our brains, our reasoning, and our attention. For now, a good way to help you better understand media bias and avoid some of the junk you see, is to reduce your intake of tabloid media, and to check out Jane Gilmore - https://lnkd.in/gmb7N8xM - A phenomenal writer who started the Fixed It campaign, which helps to identify the best way to report about men’s violence and the misrepresentation of women in the media. It is a masterclass in how a headline can confuse and hide the truth of a story behind victim blaming, and the erasure of perpetrators from a story. Big Love, Jakeb 🙏🏽