adQuadrant’s Post

Customer journeys are sacred. If you are a marketer looking to grow sales for an online brand, you know the value of tracking where your customer drops off in the funnel. And, with first-party data access on live commerce, BeLive makes that happen. One of the biggest advantages of adopting a live commerce plan is the ability to reduce customer friction at the point of purchase. In a traditional eCommerce setup, users have to click on the product link, add to cart, go to the payment page, and eventually are able to make the purchase. Data shows that cart abandonment is a big issue in customer journeys. Shoppable videos don't just help you get more engagement and boost sales, but also enable you to own the customer journeys. Here is how a live commerce strategy can elevate your marketing approach. #livecommerce #livestreaming #marketing Read more: https://hubs.li/Q02tqgKX0

What you see below isn't traffic, but actual conversions, *read: cold hard cash* What's more exciting than seeing a spike in traffic on your websites? You're seeing it right in the attached graph. It's #revenue. This case study is about one client of mine, which operates in the #D2C space and wants to accelerate conversions. You might think SEO did the magic, but that's wrong. Look, traffic was always there, maybe due to SEO or ads or something, but that's not where I want you to focus today. In the last 6 months, we implemented certain strategies periodically; monthly, and 2 strategies paid well in terms of #revenuegrowth ➡ In April, we experimented with omnichannel marketing. For starters, it's remaining present and creating multiple touch points with the users. It did show a little increase over our previous benchmarks. However, to sustain that, we also shelled more resources. So before implementing, that's a trade-off you should be ready to make. ➡ Starting in June, we unleashed the potential of a personalized referral program. This strategy offered upto 25% discount to referred users (capped below COP) while rewarding the referrers with an equal discount. Now the discounts were based on the frequency of transactions, meaning, power users used to get more discounts. A simple code is all that is needed to run on top of your CDP to do it. I guess that did work; as overall volume increased while also growing the user base. In the 2nd method, whatever we saved by not implementing online referral campaigns, we used to run this one. We are now experimenting with making our users the vectors while reducing the overall digital #marketing spend. You'll hear about it in a couple of months if that does work.

🔍🛒 Did you know? Account-Based Marketing (ABM) is revolutionizing the way E-commerce businesses engage with their high-value customers! 🚀 👉 Account-Based Marketing (ABM) is a strategic approach that tailors marketing efforts to target specific high-value accounts, rather than casting a wide net. It's all about hyper-personalization, and it's transforming the E-commerce landscape! 🎯 ✨ Here's why ABM is a game-changer for E-commerce: 1️⃣ **Laser-Focused Targeting**: ABM allows E-commerce companies to identify key accounts with the highest potential for conversion and loyalty. By focusing on these accounts, businesses can achieve greater efficiency and better results in their marketing campaigns. 2️⃣ **Personalized Shopping Experience**: With ABM, E-commerce businesses can create highly personalized experiences for their target accounts. By understanding each account's unique needs and preferences, companies can deliver tailored content, product recommendations, and promotions that resonate on a deeper level. 3️⃣ **Stronger Customer Relationships**: ABM fosters a closer bond between E-commerce companies and their high-value customers. By demonstrating that you genuinely understand and care about their needs, customers are more likely to become brand advocates and stay loyal in the long run. 4️⃣ **Increased Conversion Rates**: ABM's personalized approach significantly boosts conversion rates. By delivering the right message at the right time to the right accounts, businesses can accelerate their sales cycles and drive more revenue. 5️⃣ **Enhanced ROI**: ABM maximizes marketing ROI by focusing resources on the accounts with the highest potential. This efficiency results in reduced waste and a higher return on investment. #AccountBasedMarketing #EcommerceStrategy #Personalization #CustomerEngagement #MarketingInnovation #Marketing

"🎯 Targeted Personalization: The Holy Grail of E-commerce Success! 🛍️💡 📈 Did you know that 80% of shoppers are more likely to make a purchase from an online store that offers personalized experiences? 📊 In today's competitive e-commerce landscape, providing tailored recommendations and personalized content can make all the difference between a conversion and a bounce. Here's how to unlock the power of personalization for your online store: 1️⃣ Know Your Audience: 🤔 Understand your customers' preferences, browsing behavior, and purchase history. Leverage data analytics tools to gain valuable insights that help you segment and target specific customer groups effectively. 2️⃣ AI-Driven Recommendations: 🤖💡 Implement AI-powered recommendation engines that suggest relevant products based on customers' past interactions. This boosts engagement, cross-selling, and upselling opportunities, leading to higher average order values. 3️⃣ Dynamic Content Customization: 🖌️🌐 Tailor landing pages and product pages to match individual preferences. Display personalized banners, product bundles, or promotional offers based on each user's interests and past interactions. 4️⃣ Personalized Email Campaigns: 📧✉️ Craft personalized email marketing campaigns with dynamic content, addressing customers by name and recommending products based on their previous purchases or abandoned carts. Watch your email open rates and conversion rates soar! 5️⃣ A/B Testing for Optimization: 🧪📊 Continuously test different personalized strategies to identify what resonates most with your audience. Optimize and refine your approach to ensure maximum impact. 🚀 Embrace the power of personalization to provide exceptional shopping experiences that keep customers coming back for more! Share your thoughts on personalization strategies in the comments below. Let's elevate our e-commerce game together! 💪 #ecommercesuccess #ecommerce #ecommercetips #PersonalizationWins #digitalcommerce

When we truly listen to the voice of our customers, we unlock a treasure trove of insights that can be the key to more personalised, targeted, and ultimately more successful marketing efforts. Plus, if you throw data management platforms like Feedonomics into the mix, businesses can achieve seamless integration of product feeds across multiple marketplaces, which also provides valuable consumer behaviour data. Check out our latest blog to find out how prioritising and leveraging your customer’s voice will help you stand out from the crowd. https://lnkd.in/eMSGS4Hw #eCommerce #Marketing #CustomerCentricity #Feedonomics

Happy to be included in the 'Ecommerce trends and predictions for 2024' from Dash (thanks Barney Cox and Amy Burchill!) "2023 has seen a shift in focus from top-line revenue to profitability and we expect that to continue into 2024. For subscription brands, this means investing in integrations which amplify results across their Ecommerce (Shopify / Shopify Plus), CRM (Klaviyo), and their subscription platform (Recharge, Skio, Loop Subscriptions etc.)." If you're a subscription brand looking to make your tech stack work harder, drop me a DM and I can run you through our Relo subscription growth solution. Check out the full 2024 predictions piece via the link in the comments 👇👇👇 Featuring: 👉 Nathan Lomax on clear value propositions 👉 Rebecca Polding on bulk purchasing and subscriptions 👉 Ankur Goyal on data and automation 👉 Ashley Wright on 2024 TikTok trends 👉 Angus Goldsmith on AI-generated product images 👉 Toby Hart on social-first video content 👉 Yours truly on repeat-revenue automation 👉 Ryan Pinkham on more efficient marketing spend 👉 Simon Freeman on ecommerce advertising

Are you ready to transform your customer journey strategy? Check out our latest article on KnoCommerce and discover how to harness zero-party data for a cookieless future. Here’s what you’ll learn: 🔍 Deep Customer Insights: Collect zero-party data through surveys to gain direct, actionable insights into your customers' behaviors and preferences. 📈 Refined Marketing Tactics: Enhance your marketing strategies by integrating KnoCommerce with platforms like Shopify, Klaviyo, and Triple Whale to bridge the attribution gap. 🚀 Boosted Revenue: Learn how one brand achieved a 75% increase in revenue by leveraging KnoCommerce data for more informed decision-making. KnoCommerce is pivotal in today’s ecommerce landscape, helping brands drive growth and improve customer engagement. Read the article by Daniel Shepherd, Strategy Lead for Paid Social at adQuadrant, and future-proof your marketing strategies. https://lnkd.in/gGtmVdwK #ecommerce #knocommerce #customerjourney

𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝗻 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲! E-commerce businesses often get caught up in vanity metrics like follower count and website traffic, but these don't pay the bills. Instead, focus on metrics that matter: 𝟭. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: What % of visitors become paying customers? 𝟮. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁 (𝗖𝗔𝗖): How much does it cost to acquire a new customer? 𝟯. 𝗖𝗮𝗿𝘁 𝗔𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁 𝗥𝗮𝘁𝗲: What % of shoppers leave their carts behind? 𝟰. 𝗥𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗮𝘁𝗲: How many customers come back for more? 𝟱. 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗢𝗿𝗱𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 (𝗔𝗢𝗩): How much do customers spend per order? 𝟲. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 (𝗖𝗟𝗩): How much is a customer worth over their lifetime? 𝟳. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: How many customers keep doing business with you? These metrics give you actionable insights to improve your business: - 𝗥𝗲𝗱𝘂𝗰𝗲 𝗖𝗔𝗖 by targeting the right audience. - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗔𝗢𝗩 with upsells and cross-sells. - 𝗕𝗼𝗼𝘀𝘁 𝗖𝗟𝗩 by building customer loyalty programs. - 𝗟𝗼𝘄𝗲𝗿 𝗰𝗮𝗿𝘁 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗺𝗲𝗻𝘁 𝗿𝗮𝘁𝗲 with a smooth checkout process. - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗮𝘁𝗲 with excellent customer service. 𝗔𝘃𝗼𝗶𝗱 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝗼𝗻: vanity metrics like follower count, website traffic, and social media engagement without context (likes, shares, etc.). These can be misleading and don't directly translate to sales. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 𝗟𝗶𝗸𝗲𝘀 𝗱𝗼𝗻'𝘁 𝗽𝗮𝘆 𝘁𝗵𝗲 𝗯𝗶𝗹𝗹𝘀, 𝘀𝗮𝗹𝗲𝘀 𝗱𝗼! . . Don't forget to follow me for latest Facebook ads and Digital Marketing updates, strategies, and insights. 🔝🌐⁠ #facebookads #googleads #digitalmarketing #ppc #metaads

Most eCommerce brands make the same mistake. 𝗧𝗵𝗲𝘆: • neglect customer data ↳ leading to poor decision-making • hide their identity ↳ which confuse customers • rely solely on ads ↳ when organic reach is just as powerful Don't be one of them. • keep your data-driven • show your authenticity • leverage the power of organic reach When you care and improve. Your ROI skyrockets. 🚀 #dataanalytics #ecommerce #socialsads