Writing a headline

Your headline should have someone stop and pay attention. In this lesson, you will learn the best way to write a memorable headline that speaks to your brand as a career professional and or business owner. When writing your headline, you will want to think of what you are trying to convey to those looking for someone just like you. You'll need to define your purpose for being on LinkedIn. Having the idea of the audience you are trying to reach, be it recruiters from a specific industry or your ideal client as a business owner, you'll be able to structure a clear and succinct headline that engages them. So take your time to develop your target audience to match who you're trying to reach. Next, think about what kind of headline you will need to achieve your goal of having a presence on LinkedIn. Will it be benefits focused where you are telling the reader the benefits they will get from hiring you or the benefits of your products or services? Will it be personality focused? Do you plan…