VP of Creative (Hybrid)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:

$275,500 - $290,000

Job Summary

Purple is on a journey to evolve its brand to appeal to new consumer segments, and to expand its product offerings dramatically. To fulfill our destiny, we need a high-energy, driven creative leader who enjoys a fast-paced environment. You will report directly to the Chief Marketing Officer and serve on our Marketing Leadership Team. You will lead all creative efforts across our company, including brand advertising, creative for performance marketing, and in-store materials.

Job Description

Key responsibilities:

• Build, mentor, and lead a best-in-class creative team for Purple Innovation, LLC
• Direct winning brand and performance creative for our omni-channel business, for ecommerce, owned-retail, and wholesale channels, and for awareness, consideration, and conversion efforts
• Deliver all creative: Social advertising, display, television, print, email, point of purchase, out of home, etc.
• Collaborate closely with Insights and Innovation/Product Development to identify compelling benefits and effective methods of communicating them consistently across consumer touchpoints.
• Partner with owned-retail and wholesale teams to deliver effective creative support, on appropriate timelines.
• Form partnerships with Media, Brand & Marketing Strategy, and channel leaders to understand and fulfill creative needs.
• Institute transparent process from briefing through delivery.
• Choose agencies and other external talent as needed, negotiate agreements, manage production estimates, oversee shoots and other creative work to deliver high-performing creative on time and on budget.
• Communicate creative results to creative team to identify and repeat best practices.
• Work closely with Financial Planning & Analysis to manage creative budgets.
  
  

Qualifications

• 15+ years of creative leadership in a B2C business
• Should have led creative in a company that has both a retail presence and an ecommerce business
• Must have produced television advertisements and have deep experience creating high performing advertising for digital channels, including Facebook, Instagram, Pinterest, TikTok, Snap, Google display, and email
• Experience building creative teams from the ground up, identifying and mentoring top talent.
• Adept at identifying, choosing, and managing external agencies.
  
  

Characteristics

• Ability to listen and ingest complex ideas and then translate them into consumer-friendly messaging
• High energy, must thrive in fast-paced environment with a high amount of competing priorities
• Calm under pressure
• Demonstrates personal courage and resilience
• Commitment to developing people to perform at their highest levels
• Highly collaborative; able to form and maintain partnerships across the organization
• Prefers a hands-on environment; will be expected to plan, lead, and execute.
  
  

Benefits And Perks

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products
  
  

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.
• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.
  
  

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.