Vice President Marketing

We are seeking a VP, Marketing to join our team at De'Longhi North America. This individual will lead marketing efforts for the company by providing strategic direction, leading consumer insights work, and leading all communications to include media, brand, and channel marketing. This role will be a member of the North American senior leadership team, reporting directly to the President, De’Longhi America.

Who We Are:

For almost 50 years, we have been creating products with unique designs for our consumers that find their way into the homes of millions of people.

Every day around the world, our over 9,000 people give their best, studying innovative solutions and creating products to let our consumers enjoy special experiences and authentic moments.

We believe in shaping the world with our hands.

We are the Everyday Makers

An international Group with worldwide presence

The De’Longhi Group, headquartered in Treviso Italy is one of the world’s leading players in small domestic appliances associated with the world of coffee, kitchen, air conditioning, and home care, present in over 120 markets worldwide. The Group consists of 5 iconic brands: De’Longhi, Kenwood, Braun, Nutribullet, and Ariete. Click here to learn more about the De’Longhi Group.

A local North American headquarters

De’Longhi North America, our North American Regional HQ, consists of the US, Canada, and Mexico markets. We hold an emphasis on teamwork and collaboration, knowing that we can only achieve more, together. Working within North America gives you a unique opportunity to directly drive results locally, impacting the overall growth of the Group. We pride ourselves on a collaborative, inclusive culture of passionate individuals.

Responsibilities:

• Build a strategic marketing plan for the North American De’Longhi Group brands (De’Longhi, Kenwood, Braun)
• Lead, plan, and execute driving consumer insights and their cohesive deployment through the organization. Integrate consumer insights to help drive product development by working with the local and corporate product development teams
• Lead all communication efforts for the Company to include media, public relations, digital, in store, trade shows, etc
• Lead the internal teams and external resources (i.e. agencies) associated with marketing communications, consumer insights & creative
• Work closely to integrate plans with the category teams for all brands
• Develop processes that create consistency across the categories and brands on marketing and consumer insight approaches
• Work closely with the corporate teams in Italy, UK and Germany
• Work closely with the De’Longhi direct to consumer business to create effective digital marketing plans to include social media plans
• Effective and proactive management of the marketing budget
• Create and review marketing presentations provided for sales support

Requirements:

• 15+ years broad marketing experience
• BA degree in marketing, business administration, or other relevant areas
• MBA a plus
• Prior experience in luxury, premium, or durable goods
• Strong marketing experience developing successful marketing and advertising campaigns for premium brands and products, full cycle planning and execution
• Experience individually developing a campaign from beginning to end
• Experience partnering with retailers on marketing campaigns
• Digital marketing experience including social media, partnerships, brand awareness, and search
• A creative marketer who has many ideas and can organize them into cohesive plans
• An entrepreneur, must truly love the ambiguity, excitement and fast pace of a mid-size company environment
• RFP experience
• Strong negotiation skills
• Strong presentation skills, comfortable with presenting at all levels of the organization including executive leadership teams in Global HQ
• A strong and positive communicator that can inspire the team, management, and colleagues in the corporate office to support the local plan and initiatives
• Must have managed both an internal team and external agencies for campaigns and creative
• A collaborative team player
• Must have experience developing plans that leverage consumer insights and have led the approach and mining of the insights
• 30% Travel Required

What We Offer

Benefits:

• Flexible work structure with 3 days in the office per week and 2 days remote, and year-round early close Fridays
• Robust & inexpensive health coverage for you and your family through medical, dental and vision plans
• Financial protection through life, accidental death & dismemberment, and long-term disability insurance
• A company matching 401(k) plan
• Tax advantages through flexible spending accounts for both health-care and dependent care expenses
• Generous paid time off including vacation, personal, sick, company holidays, and bereavement days so you can take the time you need

Learning & Development:

• All employees are provided with LinkedIn Learning licenses and unlimited access to LinkedIn Learning’s courses
• Global hub of learning & development resources including global webinars covering a variety of technical and soft skills

De’Longhi Cares:

Organized annual volunteer day, donation opportunities throughout the year with local non-profit organizations

Our Core Values

Ambition, Courage, Passion, Competence, Teamwork, Heritage, Respect

De'Longhi America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

If you need a reasonable accommodation because of a disability for any part of the employment process please contact [email protected].