Strategic Accounts and Partnerships Marketing Manager

Job Description

Sock Club is seeking a talented and experienced Strategic Accounts and Partnerships Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing strategic marketing initiatives targeted at key accounts, driving engagement, and fostering relationships to support revenue growth and brand loyalty.

Responsibilities:

• Goal definition: You partner with the Sales team to drive sales pipeline and revenue through account-targeted programs for high potential accounts
• Strategy: Define Strategic Accounts and Partnerships Marketing strategy and execution planning focused on our strategic accounts only to fuel high ROI for marketing and sales through identification of buyer intent, mapping of account and account prioritization integrating the use of our multiple ABM tools
• Messaging: Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions
• Sales Enablement, UX, Workflows, Assets: Partner with the regional sales, operations and event marketing to develop regional, account focused playbooks including, but not limited to, outbound prospecting, inbound lead follow up and nurturing, channel activities, live/online events, meeting setting with the goal of building pipeline and accelerating conversion rates for high value accounts
• Setup & Execution: Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for strategic accounts. Roll out ABM activities for those strategic accounts through multiple channels and in tandem with digital, demand and partner marketing teams
• Tracking: Follow up and report on ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), account penetration/interaction, database growth and accuracy for named accounts, account/person and the success of the campaigns utilizing the lead tracking dashboard and track, measure, report and improve ROI on a continuous basis
• Project Management: Manage project timelines, quality issues, resources, & budget
• Market Intelligence: Gather and share industry and account-based intelligence such as mapping the organizational decision-makers, identifying the key contacts in each account and providing regular updates on industry, company, and contacts to sales to identify/solidify selling opportunities
• Team up: You will work closely with Sales, Operations, Product, Design, and Marketing team members to educate, engage and excite our enterprise and strategic accounts
  
  

Qualifications

• Functions with confidence and is comfortable in a fast-paced, high-growth environment
• Thinks of Marketing and Sales as essential partners in growth
• Thinks strategically and aims for continuous improvement
• Has an analytical and data driven mindset
• Relevant professional bachelor's degree or higher
• Minimum of 5 years' Marketing experience and proven track record creating new revenue streams
• Experience with Hubspot a plus
• Experience with B2B business models and customers, Sales experience a plus
• This position is Full-time only; Not contracted
  
  

Benefits

• Generous PTO policy
• Health, dental, and vision benefits package
• 401K Match
• Casual and inspiring office environment
• 2 remote work days per week
• Bonuses based on company performance
  
  

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