Social Media Marketing Intern

Job Summary:

We’re looking for an enthusiastic, proactive, and fast-learning social media intern to join the Sulwhasoo Marketing team and provide creative ideas to help achieve our goals and objectives. The primary role will be to support and assist in executing marketing campaigns across various social media platforms, including responsibilities such as content creation, editing, trend analysis, and community management. This role will collaborate closely with the Social Media Lead to cultivate and enhance Sulwhasoo's presence on social media platforms within the competitive skincare market. Other responsibilities include administrative duties in supporting and implementing social media strategies and programs for the US market. This position will report to the Associate Director, Sulwhasoo Marketing and support the Social Media Lead. We operate on a hybrid working model, with our office located in Manhattan, NY.

About the Company and Brand:

Amorepacific Corporation is a South Korean beauty and cosmetics company, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, LANEIGE, AMOREPACIFIC and innisfree, over the past 70+ years.

Rooted in Korean heritage, global luxury beauty brand Sulwhasoo was born in 1932. With a pioneer spirit that still inspires us today, we explored the unknown and were the first to infuse ginseng with skincare for visibly healthy and youthful-looking skin. We create products as works of art, powered by heritage and unique skin science to transcend time and generations. With artistry and creativity as our vehicle, Sulwhasoo aims to bring new experiences globally, inspiring people to explore their heritage and create their own version of beauty.

Principal Accountabilities:

Sulwhasoo Social Media Intern responsibilities include but are not limited to:

• Researching and reporting on competitors in the social landscape, articles, trending topics/sounds, keywords, and hashtags relevant to social media
• Community Management: manage interactions on Sulwhasoo brand channels and other relevant posts to foster engagement and loyalty
• Assist with social media inquiries across organic and paid channels
• Create and schedule content on social media platforms, including Instagram, Facebook, YouTube, and Twitter/X
• Supporting the Social Media Lead in daily administrative tasks
• Participate in content creation and filming for Sulwhasoo social media channels
• Assist in filming and capturing of content during events
• Write copy for social media posts and other relevant collateral
• Create briefs to request social media content from Creative
• Manage and coordinate social media giveaways
• Brainstorm/offer ideas for social media growth or opportunities

Candidate Qualifications

Qualification and Experience

• Applied understanding of basic marketing principles
• Proficiency in various social media platforms (Instagram, TikTok, Facebook, Twitter/X, YouTube, etc.)
• Organizational skills with meticulous attention to detail
• Sense of teamwork and the ability to execute programs
• Creative problem-solving skills
• Self-starter with ability to work independently
• Comfortable with multitasking in a deadline-driven environment

Skill Sets

• Excellent verbal and written communication skills
• Proficient with the use of Microsoft Office (Excel, PowerPoint, etc.)
• Experience in content creation and filming in beauty or skincare
• Proficient in video editing
• Previous experience with the use of Monday and social media management tools a plus

Personal Attributes

• Strong desire to learn along with professional drive
• Passion for the marketing or beauty industry and its best practices
• Passion for social media and a strong understanding of current trends, particularly on Instagram and TikTok
• Bachelor’s degree or currently working towards a bachelor’s degree in marketing, business, or a related field

Company Benefits

• Discount on all APUS Brands Products
• Gratis Program - Gift box with top selling products, twice a year
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays
• Company sponsored events
• Employee Referral Program