Social Media Manager

Scope of Position:

We are seeking a versatile and results-driven Social Media Manager to lead the development and execution of comprehensive social media strategies for Facile Skincare. This role requires a blend of strategic leadership, creative vision, and hands-on execution to drive brand awareness, engagement, and growth across various platforms. Reporting to the Senior Marketing Manager and CEO, the social media manager will play a pivotal role in shaping the brand's digital presence and fostering meaningful connections with our audience.

Role + Responsibilities:

• Develop and implement innovative social media strategies to increase brand awareness, drive engagement, and foster customer loyalty.
• Collaborate with cross-functional teams to create and maintain content calendars, develop compelling copy, and produce visually appealing content for platforms including TikTok, Instagram, YouTube, and Pinterest.
• Manage day-to-day social media activities, including content scheduling, community management, and performance tracking.
• Manage TikTok Shop, including the creator portal and campaigns
• Cultivate and maintain relationships with influencers and brand advocates, leveraging partnerships to amplify brand messaging and reach new audiences.
• Stay on the pulse of industry trends, platform updates, and emerging technologies to inform strategy development and optimization.
• Utilize data analytics and insights to measure performance, identify areas for improvement, and drive continuous optimization of social media campaigns.
• Oversee design and creative direction for social media assets, ensuring alignment with brand identity and messaging. 
• Comfortable both in front and behind the camera. Proficient in video editing.
• Lead cross-functional collaboration on campaign ideation, content creation, and execution to support product launches, events, and promotions.
• Provide guidance, mentorship, and support to junior team members, fostering a collaborative and growth-oriented work environment.

Qualifications:

• 3+ years of experience in social media marketing, with a strong preference for candidates with prior experience in the beauty or skincare industry.
• Proven track record of developing and executing successful social media campaigns across multiple platforms, with a focus on TikTok and Instagram.
• Strong understanding of social media analytics and reporting tools, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail and creative storytelling.
• Proficiency in graphic design, video editing, and content creation tools such as CapCut, Canva, and Adobe Creative Suite.
• Ability to thrive in a fast-paced, entrepreneurial environment with a proactive mindset and a passion for innovation.
• Collaborative team player with strong interpersonal skills and the ability to build and maintain relationships with internal and external stakeholders.
• Enthusiasm for the beauty and skincare industry, coupled with a commitment to staying informed about industry trends and best practices.