Social Media Manager

Job Title: Social Media Manager at Bark Social

Location: Baltimore, MD (Hybrid)

About Bark Social:

Bark Social is the premier bar for dog lovers & is dedicated to elevating the relationship between pets and their owners. With a unique approach to products and services, we combine a deep understanding of our customer's needs with best-in-class hospitality and design.

Position Overview: 

The social media manager will drive our social platforms and be key in executing our look and feel both online and in-store through marketing collateral. This role requires a high degree of creativity with a knack for organization and a desire to take our brand to the next level.

Key Responsibilities:

Social Media Management:

• Develop, implement, and manage our social media strategy across platforms such as TikTok, Instagram, Facebook, and others relevant to our audience.
• Define and monitor key performance indicators (KPIs) to measure the success and impact of social media campaigns.
• Engage with our online community by responding to comments, direct messages, and moderating online discussions as needed.
• Stay updated on the latest social media best practices and trends to ensure maximum effectiveness.

Team/ Influencer Management  

• Manage social media coordinators across the country to ensure brand standards are upheld & posting cadence is met.
• Oversee our VID (Very Important Dog) program to help promote brand awareness through social media 

Graphic Design:

• Create compelling visual content for social media platforms, websites, and marketing collateral that aligns with our brand identity.
• Collaborate with the marketing team to design visual assets for campaigns, events, and promotions.
• Ensure consistency in design and messaging across all platforms and materials.

Content Creation:

• Plan and produce high-quality content that resonates with our audience.
• Use graphic design skills to enhance blog posts, videos, and other content formats.
• Generate new ideas for social content and campaigns to drive engagement and growth.

Analytics and Reporting:

• Track analytics and ROI of social media campaigns to determine effectiveness and areas for improvement.
• Provide monthly reports on social media engagement, growth, and other relevant metrics.
• Use data-driven insights to refine and optimize social media and design strategies.

Team Collaboration:

• Work closely with other departments (e.g., operations,  events) to ensure a unified and consistent brand presence.
• Participate in brainstorming sessions, team meetings, and project planning.



Qualifications:

• Bachelor’s degree in Graphic Design, Marketing, or a related field.
• 2 years minimum of brand or agency experience.
• Proven experience in managing social media platforms and creating compelling visual content.
• Strong proficiency in graphic design tools such as Adobe Creative Suite or Canva
• Excellent communication skills, both written and verbal.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Passion for animals and a deep understanding of Bark Social's mission and values.

Benefits:

• Competitive salary with performance-based bonuses.
• Health and dental insurance.
• Hybrid work options.
• An inclusive and dynamic work environment
• Free membership to Bark Social