Senior Marketing Manager - Retail and Direct to Consumer

About 1906:

We started 1906 because we believe cannabis is the greatest medicine on earth. Our goal is to make cannabis a trusted, normal part of daily wellness with products that are easy to understand and easy to fit into your life and offer the most healthful format of cannabis available. 1906 is named for the last time cannabis was widely accepted as a beneficial medicine. The Wiley Act was enacted the following year, beginning nearly a century of misguided cannabis prohibition with devastating consequences. We say it's high time to make cannabis accessible and understandable for all—for the greater good (and the greater fun).

Key Responsibilities:

• Strategy Design & Execution: Develop and implement holistic marketing strategies that achieve annual business objectives across the retail dispensary channel in six states and DTC nationally.
• Data Data-driven, decision-making, analyze consumer insights, market dynamics, media trends, and more to craft impactful marketing plans spanning digital, social media, search, and influencer content.
• Cross-functional collaboration: Partner with internal teams, ensuring brand and product initiatives are consistently and effectively represented across all consumer touchpoints.
• Performance Tracking: Monitor the effectiveness and ROI of campaigns, providing actionable insights for continuous improvement.
• Retailer Collaboration: Establish solid working relationships with key dispensary partners, ensuring marketing plans are flawlessly activated at top retailers.
• Campaign Management: Develop campaign briefs, manage product launches, and track comprehensive marketing calendars. Bring product insights, brand stories, and customer empathy to internal discussions.
  
  

Qualifications:

• 5+ years of experience in brand-led retail marketing.
• Comprehensive knowledge of Cosmetics and/or Personal Care (CPG) sectors.
• Proficiency in 360° Marketing, including digital and social media channels.
• Demonstrated ability to translate market trends into retail solutions.
• Strong organizational and interpersonal skills, with a proactive problem-solving attitude.
• Superior communication skills, capable of influencing and guiding cross-functional teams.
• Strategic vision, complemented by excellent time management skills.
• Proficiency in MS Office applications.
  
  

Who You Are:

• A Positioning Maestro: You have an innate ability to grasp and communicate the essence of a product, rooted in your profound understanding of the consumer.
• A Market Maven: Always in the know, your strategies are informed by deep market insights, customer preferences, and competitive intelligence.
• Strategically Creative: Your decisions are backed by qualitative and quantitative insights, but you're not averse to taking creative leaps when they promise substantial rewards.
• Entrepreneurial: You see the bigger picture, identifying and establishing systems and initiatives that drive business growth.
  
  

Rewards & Benefits:

• Competitive base salary ($100,000 - $150,000, dependent on experience), plus bonus based on company and individual performance.
• Comprehensive medical coverage (we pay 100% of the health premium for employees)
• Dental
• Vision
• FSA
• Long Term Disability
• Short Term Disability
• Critical Illness Insurance
• Accident Insurance
• 401(k) plan with an employer match
• Monthly vehicle allowances and corporate credit cards for business expenses
• Unlimited Paid Time Off
• Immense growth potential in an industry poised to reach $100 Billion by 2030.
  
  

Our Commitment:

At 1906, diversity is not just a buzzword. We're passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included. We especially encourage applications from Black, African American, Hispanic, Latinx, Indigenous, Women, Veterans, differently abled, and LGBTQ+ candidates.

Join us and redefine the cannabis narrative.