The Shopper Insights Manager at Heineken USA will develop high impact breakthrough learning and insight that will drive Channel & Customer strategies and activations to win in the marketplace. This individual will be responsible for synthesizing, developing, and communicating shopper learnings using diverse primary and syndicated research sources and analytics. This role will report directly to the Sr. Director, Shopper Insights as part of the CMI team.
Key Responsibilities:
Consumer and Shopper tools and capabilities to synthesize data, glean insights and deliver shopper understanding throughout the Sales organization to directly impact changes in business strategy.
with cross functional sales and category development teams to develop a deep regional understanding of the channel shopper and use those insights to identify commercial regional opportunities for those channels.
with Revenue Management and brand teams on pricing strategy and pack assortment management.
in custom research and Nielsen Modelling studies
relationships with Regional Sales VPs and align on shopper learning agenda
commercial strategy leveraging HUSA Macro Spaces Segmentation for Distributor and Customer Growth Summits and Business Planning
Basic Qualifications/Requirements:
Degree required, MBA preferred with concentration in market research, psychology, sociology, or marketing.
minimum of 5 – 7 years research and analytic experience having worked with sales and category development/management teams. Syndicated vendor experience in both client service and analytics preferred.
proficiency in the application of shopper learning and category centric research, such as:
Drivers, Price Elasticity and Trade Lift analysis
assortment optimization
of Volume, Buyer Flows and Demographic segmentation
conviction, collaboration, and ability to manage multiple priorities
Preferred Qualifications:
Uses the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications
Insights: Provides illumination and how peoples’ attitudes drive their behaviors and partners with the business in enabling insight generation
Problem Solving: Identifies, defines and answers the right questions to resolve business problems/identify business opportunities effectively and efficiently
Synthesis: Harness and leverage existing knowledge to address existing business issues/opportunities or to surface new ones.
HEINEKEN Leadership Expectations:
Connect
Shape
Develop
Deliver
Role Model
Compensation & Benefits
Base Salary Range: $130,000-$150,000 + Annual Bonus
Benefits - Medical/Dental/Vision + Matching 401k Plan
Vacation – 20 Days Paid Vacation & Unlimited Sick Days
$200 Monthly Beverage Allowance
HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.
This position is not available for visa sponsorship
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Analyst, Marketing, and Strategy/Planning
Industries
Wholesale Alcoholic Beverages and Wholesale Food and Beverage
Referrals increase your chances of interviewing at The HEINEKEN Company by 2x
