Senior Data Scientist, Marketing

Teamwork makes the stream work.

Roku Is Changing How The World Watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Team

The Marketing Campaign Analytics team is the data-driven backbone behind Roku's marketing campaigns for players, TVs, and Smart Home devices. We work closely with marketing teams to define key metrics and test plans to optimize our marketing campaigns. By analyzing this data, the team uncovers insights into improving our marketing campaigns to generate the most value possible for the company. Ultimately, our work helps ensure that the company delivers relevant, high quality, marketing campaigns that resonate with customers and build loyalty.

About The Role

This position will be responsible for retail marketing analytics for Roku's digital and in-store marketing campaigns, paid media analytics, and web analytics for Roku.com. Areas of responsibility will include: designing measurement plans to capture the value created by our retail marketing efforts, designing test plans to maximize conversion from our paid media campaigns, and optimizing our direct-to-consumer web funnel. You’ll focus on: opportunities to measure hard-to-measure marketing tactics, increase conversions, understand customer segments and CLV, and share your findings with business partners and senior leadership.

What You’ll Be Doing

• Partner with retail marketing, digital marketing, and direct-to-consumer sales teams to get the most out of our marketing
• Proactively identify strategic opportunities and provide recommendations based on self-led ad hoc and deeper dive analyses
• Clearly and concisely present analysis conclusions and recommended actions to business leaders and executive audiences
• Develop automated insightful dashboards and pipelines that support business stakeholders’ self-service data needs and allow them to make decisions quickly
• Help establish learning agenda and continuous impactful A/B testing program
• Develop, document, and promote best practices to champion a hypothesis-driven culture
• Advance our ability to measure the true value of our marketing campaigns
• Help expand marketing personalization efforts with strategic customer segmentation analyses & insights
  
  

We’re excited if you have

• A bachelor's degree in math, physics, computer science, economics, or related field
• 5+ years of relevant marketing analytics experience
• Subject matter expert in marketing analytics and advanced knowledge of testing methodologies and frameworks
• Strong SQL Skills
• Expertise with Google or Adobe Analytics and a BI tool such as Looker or Tableau, from data transformation & modeling to creating measures to data visualization & insights
• Experience in R/Python is a plus
• Demonstrated ability to translate data into strategic business outcomes, with a structured and data-driven approach to business problem solving
• Deep knowledge of experimental design and causal inference methods
• Highly independent and able to manage relationships with stakeholders
• Excellent communication and presentation skills with strong data visualization and action-oriented narrative for stakeholder and executive audiences
  
  

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.