Senior Copywriter

AssureCare is looking for a dedicated Senior Copywriter to join its growing marketing team. The writer will be tasked with helping to plan and execute a strategic vision for the organization’s content framework, including supporting the drafting, editing, and publishing of data-driven reports, white papers, and other thought-leadership content, in addition to working with marketing staff in developing content across platforms not limited to multimedia content, such as video, blogs, press releases, newsletters, marketing copy, and social media.

Successful candidates for this role must show enterprising skills, extensive experience in editorial writing, and the ability to lead projects and work independently, as well as approach media and communications with a strategic lens.

Essential Duties & Responsibilities

• Content Strategy Development: Develop and execute a comprehensive content strategy aligned with the organization's mission and objectives. This includes determining key messaging and content themes.
• Content Creation: Produce high-quality written content for various channels, including website copy, blog posts, newsletters, social media posts, press releases, annual reports, and marketing materials. Ensure consistency in messaging and branding across all platforms.
• Scripts and Speeches: Craft impactful speeches and scripts for AssureCare’s leadership ensuring alignment with the organization’s mission, values, and strategic objectives.
• Storytelling: Craft compelling stories that highlight the impact of AssureCare. Use storytelling techniques to evoke emotion, inspire action, and engage supporters.
• Research and Interviewing: Conduct research, interviews, and fact-checking to gather information for content creation. Collaborate with SME's to collect stories, testimonials, and data for use in content.
• Editing and Proofreading: Edit and proofread content to ensure accuracy, clarity, grammar, and adherence to style guidelines. Pay attention to detail and maintain high standards of quality in all written materials.
• Content Distribution: Plan and execute the distribution of content across various channels, including AssureCare's website, social media platforms, email newsletters, and traditional media outlets. Monitor engagement metrics and adjust distribution strategies as needed to maximize reach and impact.
• Collaboration: Work closely with cross-functional teams, including marketing, communications, development, and program staff, to align content efforts with organizational goals and priorities. Collaborate on integrated campaigns and initiatives to amplify messaging and achieve objectives.
• Compliance and Ethics: Ensure that all content complies with legal and ethical standards, including copyright laws, privacy regulations and best practices.
• Continuous Improvement: Stay informed about emerging trends, best practices, and innovations in content marketing and nonprofit communications. Continuously evaluate and refine content strategies based on feedback, analytics, and industry developments.

Knowledge and Skills Required:

• Bachelor's degree in communications, marketing, English, journalism, or related field.
• Minimum 5 years of experience in communications.
• Proven editorial content writing or copywriting experience in healthcare
• Proficient or willing to learn Microsoft Office applications, WordPress, Hubspot, and other social and email marketing platforms.
• A portfolio of published articles and/or other content.
• Project management experience.
• Excellent writing and editing skills.
• Experience or ability to learn working with video production teams, scripting, and supporting production needs.
• The ability to work in a fast-paced environment.

Work Environment/Physical Requirements

• Requires the ability to travel occasionally