Senior Brand Marketing Director, Niche

The Opportunity

The Senior Brand Marketing Director leads the Color Makeup & Niche Fragrance business for North America. This person will run this "hub" with tactful business and market strategy while using their extensive experience in luxury color makeup (lip, eye, cheek, nail) and fragrances in order to make recommendations, decisions, and grow the business overall. This person will create a 360-marketing strategy with fresh ideas in digital/social, and drive the implementation of impactful executions. A key part of this role is building and maintaining successful partnerships with our HQ in Spain, and Global Partners throughout Europe, while also being a strong cross-functional team player and people manager for the US team. Brands include Christian Louboutin Beaute, Penhaligons, L'Artisan Parfumeur, and Dries Van Noten.

What you’ll get to do

• Lead recommendations for strategy in North America.
• Serve as the champion of brand image and consumer experience.
• Conduct brand, market, and competitive analysis, and recommend strategic decisions based on insights.
• Propose new product and promotional ideas for North America market.
• Implement powerful 360 executions to engage consumers, drive sales, and achieve objectives for market share, net revenues, and profitability.
• Create seasonal calendars with a focus on key launches. Implement media, promotional plan & animation/event, in collaboration with all departments.
• Manage agency partners and programs and creative services providers.
• Present seasonal programs to retail partners.
• Collaborate with internal teams and HQ to ensure business success.
• Assist Global teams on product development, brand content, and media programs’ execution.
• Partner with Sales team on marketing plans by retailer, “retailtainment”, and events by brand.
• Align with Demand Planning/Operations team on launch planning, tracking, and delivery.
• Collaborate with Finance team on budget planning and reporting.
• Actively manage marketing budget as well as each brand’s P&L including:
• Annual budget of all above-the-line and below-the-line activities,
• Actively monitor and manage investments in POS materials and animations (analyzing ROI/profitability per action and proposing improvements for future).
• Forecast seasonal POS materials, new launches, and animation materials.
• Monitor product stock levels, playing an active role in controlling inventory levels and forecasts.
• Create plan for use of excess/discontinued inventory.

We’d love to meet you if you have

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 7-10 years of beauty marketing or similar experience.
• Minimum 4 years of color/makeup experience required.
• Extensive knowledge in Niche Fragrances.
• Previous experience with licensed brands is a plus.
• Strong attention to detail and understanding of brand image protection.
• Proficiency in Excel and PowerPoint.
• Versatile, flexible, and adaptable to business needs while keeping an entrepreneurial mindset.
• Driven to learn, grow, and prioritize efficiently.
• Excellent oral and written communication skills.
• Strong follow-up, initiative, and ability to meet deadlines.
• Team player with a positive, reliable attitude.
• Thrives in a busy environment and manages multiple projects.
• Agile, creative, retail & sales savvy, digital/omni curious.
• Passionate about people and business.
• Motivated to drive strategic sales agenda and own development.

Compensation

As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $190,000.00 - $220,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.