Senior Brand Manager

Senior Brand Marketing Manager Role Profile

Company: Havaianas

Job Title: Senior Brand Marketing Manager

Department: Marketing

Reporting to: Marketing Director

Location: Venice, CA

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About Alpargatas:

Alpargatas represents a powerhouse of hyper-connected and iconic brands. The company vision focuses on becoming increasingly global through major investments in digital, innovation and sustainability. Alpargatas is the largest footwear company in Latin America with the brand Havaianas producing 250 million pairs a year and over $1B in revenue.

About Havaianas:

Havaianas is the largest brand of flip flops in the world and is increasing the product offering in apparel, accessories and new styles of footwear. The iconic design of its classic flip flop has been unchanged for 60 years and represents the most timeless design in open toe footwear. The brand is geared for growth in the US with 6+ stores, Havaianas.com, and surf specialty, apparel specialty, and presence in major department stores. Alpargatas is making significant investments in the North America & Caribbean operation to ensure Havaianas will take a leadership position in the market in the coming years.

Job Summary:

Havaianas is seeking a dynamic and experienced Senior Brand Marketing Manager to lead our brand marketing efforts in North America. This role will be responsible for collaborating with the Marketing Director, cross-functional teams and external agencies to develop and drive effective 360 marketing programs for the brand. The Senior Brand Marketing Manager will oversee the execution of launch plans, implementation of strategic marketing initiatives, and the creation of marketing assets / content. The ideal candidate is a team leader, has a deep understanding of consumer behavior, and a track record of driving brand growth through strategic marketing initiatives.

*This is a Hybrid position. Candidate must live in the Los Angeles area and must be willing to work at our Venice, CA HQ up to 2x per week.

Key Duties & Responsibilities:

• Develop and execute comprehensive brand marketing strategies to drive brand awareness, engagement, and loyalty
• Lead the development and implementation of integrated marketing campaigns across traditional and digital channels including out of home, media partnerships, public relations, social media, influencer partnerships, and events
• Work closely with cross-functional teams to align marketing initiatives with overall business objectives and sales goals
• Collaborate with global teams to ensure brand consistency, execute launches of global campaigns, and align on go to market calendars and priorities
• Manage global creative assets and execute local content creation/shoot production
• Develop strategic creative briefs that align to the business objectives, brand strategy and goals
• Work closely with the e-commerce team to maintain brand consistency and storytelling across website and email marketing.
• Develop and refine brand and product messaging and copy, ensuring consistency across all customer touchpoints
• Build and track brand marketing budget to ensure optimal allocation of resources and maximize ROI
• Lead external agencies including creative agency, press / influencer agency and digital media agency
• Remain informed about industry trends and best practices, consumer trends, competitive insights and growth opportunities
• Monitor and analyze key performance metrics to measure the effectiveness marketing campaigns and report back to key stakeholders

Qualifications:

• 4-5 years of Wholesale and/ or Buying experience
• Bachelor’s degree in Marketing or a related field
• 5+ years of experience in brand marketing, preferably in the fashion or lifestyle industry
• Proven track record of developing and executing successful brand marketing strategies that drive measurable results
• Excellent leadership and communication skills with the ability to build strong relationships with direct reports and wider local and global teams
• Flexibility to adapt to a fast-paced and dynamic environment, with a proactive and solutions-oriented approach