Marketing Specialist - Paid Media

LGI Homes is seeking a Paid Media Marketing Specialist at our Corporate Headquarters in The Woodlands, Texas.

As one of the World's Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable legacy of homebuilding excellence. We are seeking marketing professionals who are self-motivated and eager to dive in to the LGI Homes system and culture.

The Paid Media Marketing Specialist plays a pivotal role in managing an $85 million marketing budget, focusing on customer acquisition through LGI's digital marketing initiatives. This role primarily concentrates on Third Party Listing Sites and Connected TV, ensuring alignment with LGI's omnichannel marketing campaigns. This position works as part of LGI's Paid Media team to create campaigns that drive customers to choose LGI Homes as their new homebuilder across all media channels.

The Paid Media Marketing Specialist oversees the performance of all paid campaigns on third party listing sites, managing relationships with key digital vendors and advertising partners such as Zillow, Realtor.com, and BDX. Responsibilities include ad creation, execution, and ongoing campaign management, ensuring alignment with LGI's digital marketing initiatives and target CPA's.

This role is responsible for planning, executing, and optimizing campaigns on Connected TV platforms. This involves selecting appropriate ad formats, placements, and targeting criteria to maximize reach and engagement among target customers, while monitoring conversion metrics such as leads and information center visits.

Requirements

A Bachelor's Degree in Marketing or related degree is required. A few years' experience in digital/media is a plus! The Paid Media Marketing Specialist must have a positive attitude with a strong background in analytics and Excel. Experience in creative or design is also a bonus!

Benefits

In addition to a competitive compensation package, this position offers comprehensive training and exceptional benefits which include medical, dental, vision, 401(k) with 4% match, an employee stock purchase plan, and a new home discount. We also boast a rich company culture focused on training, goals, and recognition.