Marketing Specialist - Anyday

About Anyday: 

Anyday has created an entirely new category in the kitchen space that makes it incredibly easy to cook more deliciously, quickly, and healthily: microwave cookware. It turns out that cooking food from scratch in the microwave is a little-known secret that has been championed over the years by renowned chefs and food writers. Up until now, microwave cooking hasn’t been able to attain mainstream popularity because consumers weren’t equipped with the right tools, cookware, and microwave know-how.  That’s where we come in. We’re a small team, fueled by a love of food and cooking, with ambitious plans to change the way people cook. We’re constantly learning and sharing new recipes, kitchen tricks, and hacks that help people minimize time and effort while maximizing deliciousness. Ultimately, Anyday gives consumers something that we all need more of: free time — to spend in whichever way they choose. Check out what we're all about over at cookanyday.com and on our social channels @cookanyday.

The Anyday team is seeking an enthusiastic Marketing Specialist to join our team. Reporting to the Marketing Director, this person will handle day-to-day management of Anyday social media accounts, streamline organic influencer outreach and seeding, and assist in the execution of marketing campaigns. 

In addition to daily social posting and community engagement, this person will work to optimize content for Instagram, YouTube Shorts, and TikTok according to platform-specific best practices. With their finger on the pulse of all things social, this person will identify trending moments and propose short-lead ways for Anyday to join the larger conversation. This person will also contribute to our larger influencer strategy, pitching and sampling creators who fit the Anyday mission. A passion for writing is a plus, as this person will also have the opportunity to write social captions and voiceovers, draft newsletter copy, and contribute to the Anyday blog.

About you:

• Self-starter
• Accountability is one of your main values
• Passion for writing and creativity
• Detail-oriented and organized
• Growth mindset with a willingness to learn and grow
• Results-motivated
• Adept at trend-spotting
• Passionate about food and love to follow food influencers/ brands!

Responsibilities: 

• Handle day-to-day management of Anyday’s social channels (IG, TikTok, YouTube Shorts, Facebook) including content scheduling, manual posting, and community management
  • Promptly respond to social comments and messages to foster community, address consumer inquiries, and identify user feedback trends. 
• Spearhead revamped TikTok strategy to tap into a new audience
• Draft voiceovers and captions for weekly social content 
• Work with Test Kitchen Manager to shoot and edit social content
• Manage organic outreach and sample seeding to brands, influencers, and UGC creators that align with Anyday 
• Optimize video content for cross-posting across IG Reels, TikTok and YouTube Shorts
• Identify trending content and pitch shortlead opportunities for Anyday to join the conversation
• Report on bi-weekly social analytics, insights and learnings 
• Monitor ever-changing best practices for both existing and emerging social platforms 
• Assist in pitching brand partners for social collabs 
• Provide administrative support on affiliate marketing efforts 
• Contribute research and writing to the Anyday blog as needed

$66,560 to $72,000, DOE