Marketing Director

Step into a growth focused product marketing leadership role within a young but fully established B2B business where your ideas, opinions, experience and expertise will be hugely valued. Our client is looking to drive ambitious growth over the coming months and years, and as Director of Marketing, you will be an intrinsic part of that growth. You will be at liberty to grow and evolve your role within the business as warranted when our client in turn expands and develops forwards.

We are seeking someone with a track record in Product Marketing, Developer Marketing for technology tools and growth in start ups.

You will own marketing globally and will be encouraged to shape and develop short and longer term marketing strategies into practical deliverables to create best in class product led marketing programs into the global developer audience across multiple verticals.

We are looking for someone to lead our client's marketing team, with a strong and successful background in product marketing for product-led growth companies.

In this role, you will:

Conceptualise and implement marketing strategies that deliver against short and long term customer and channel growth targets to increase adoption within the developer community.

Champion product positioning, strategic technology and channel partner engagement, and validate market messaging both internally and externally.

Manage and develop a team of marketers to support and execute marketing initiatives.

Develop and maintain an in-depth understanding of the B2B identity market space, products, and service offerings, including overall value proposition, features, functionality, and the verticals and use cases where they are relevant.

Lead and execute successful product/feature launches in collaboration with product management.

Deliver key messages for marketing teams to execute relevant digital and event-based campaigns and programs.

Aid with demand generation efforts, including campaign building, marketing automation and analytics, and conversion rate optimization.

Work with Developer Relations team to create and promote educational content, demos, and presentations showcasing our client's benefits.

Collaborate with sales team to align on lead generation and conversion goals.

Conduct market research to identify new opportunities and stay up-to-date with industry trends.

What we’re looking for:

The ideal person to take this role will be a forward-thinking product marketing leader with significant prior experience building out and delivering B2B product marketing growth strategies for a scaling SaaS technology business. You will be comfortable working in a remote only company across multiple timezones. You will be a high performing and entrepreneurial professional that is able to respectfully challenge the business to produce world class marketing programs.

• At least 8 years’ experience in marketing, with a focus on product marketing and relevant experience guiding and leading a marketing team.

• Proven track record of marketing to a developer audience. You must be comfortable working with and marketing to technical buyers within software companies.

• Proven experience in leading successful product launches.

• Proven success in crafting product and/or solution-specific messaging and content.

• Experience working in a product-led growth company or marketing for developer tools

• Analytical and problem-solving skills with a data-driven mindset

• Strong project management skills with the ability to lead and collaborate with cross-functional teams.

• Stellar verbal and written communication skills, capable of creating impactful messaging and content tailored to varied audiences.

• Proficiency with marketing automation tools and analytics platforms

• Passion for open-source communities and contributing to the developer ecosystem