Marketing Director

Spoiler Alert: This position is probably NOT for you…

It’s NOT for you…

• If you need a large budget to drive growth.
• If you don’t want to get your hands dirty.
• If you’re a 4:59er’ (just putting in your hours to get paid).
• If you’re looking for something easy.

OR…

It MAY be for you…

• If you want to build something that changes the world, not just work
• If you want to disrupt a massive, monopolistic industry with fierce competition
• If you know how to bootstrap your way to growth
• If you love a challenge
• If you love being resourceful to solve problems
• If you’re persistent and find a way at all costs
• If you LOVE leading a team, from the front
• If you’ve failed enough times to be humble and hungry every day

If you’ve made it this far, this role just might be right for you. Here’s what it’s all about:

The Director of Marketing is responsible for developing and implementing strategies that drive new customer acquisition, customer retention, and the overall elevation of our brand on a national stage.

You will collaborate with the executive team to lead, mentor and continue to expand our marketing team in order to meet & exceed extremely aggressive growth targets. You will use your expertise in lean & scrappy growth strategies to acquire, retain and delight our customers to the point of fanatic advocacy.

You are driven to build something big, and always find a way to overcome obstacles. You will lead by example on the front lines of your team in building the next category giant.

Responsibilities and Duties

• Lead Your Team. Work to streamline effectiveness in systems, processes and accountability. Assign, monitor progress, help were needed, and hold the team accountable to schedules and accurate project execution. Create and distribute reports to update the company on the team’s project load, priority, and execution effectiveness.
• Mentor. Develop customized training & development plans to advance members of the marketing team to their highest potential
• Bootstrap. Relentlessly improve ROAS while increasing ad spend to cashflow the growth of the company.
• Retention. Work with the Customer Care Director and Business Intelligence Manager to create, report, and analyze retention strategies. Develop and make necessary adjustments to retention strategy that increases CLTV.
• Branding. Elevate the brand and drive nationwide recognition & trust in a noisy industry
• Plan. Write, execute, and analyze Marketing Plans for delivering maximum results. Oversee & adjust the marketing calendar.
• Forecast & Analyze. Create data driven revenue projections and develop strategies to meet & exceed those projections.
• Optimization. Analyze marketing trends to determine strategy and execution effectiveness. Make changes as necessary to improve ROAS.
• Budget. Create, manage, and analyze the marketing budget. Report on actual versus forecasted expense numbers to manage the company's marketing efforts to stay within budget. Identify and execute efforts to increase profit margin.
• Competitive Analysis. Research competitors to stay current with products and offers in the marketplace that the company competes with directly or indirectly.
• Offer Creation - Develop new offers that maximize AOV & conversion rates
• New Audience Development - Identify new potential customer segments & create offers that will drive conversions
• Affiliate & Influencer Diversity - Assist with the identification & recruitment of new affiliate partners in a variety of verticals to drive performance marketing
• Media Buying - Manage media buying agency, and assist with the execution of strategies that drive maximum customer acquisition numbers within ROAS targets. Assist with building an in-house media buying team.
• Copy - Assist our Copywriting specialist in writing high converting copy for landing pages, emails, sales letters, VSL’s when needed
• Conversion Rate Optimization - oversee continuous split testing and iteration to optimize for conversion & AOV

Education, Experience, and Licensing Requirements:

• 10+ years Marketing experience
• 5+ years in eCommerce
• Bachelor's Degree in marketing preferred
• Extensive experience in bootstrapping growth
• Proficiency in managing media buying & affiliate marketing teams
• Exceptional communication & interpersonal skills
• Strong leadership skills & extensive experience in managing team
• Track record of setting KPI’s and accountability structures for team
• Personify an upbeat “can do” attitude
• Strategic minded and can write an effective marketing plan
• Strong sales strategy & copy writing skills
• Thorough understanding of eCommerce tech platforms

About Truly Free INC:

Truly Free is on a mission to empower millions of families to live a healthier & more sustainable life with a simple switch to something better. Our team is reinventing an industry, and beating out some of the world’s largest corporations by delivering more value to consumers that deserve a better & safer way.

We aren’t just selling things… We’re building a movement (325,000 strong and counting).

Our solutions are safe enough for children to use, strong enough to tackle any mess you encounter, and worth telling someone about. Because of this, we’ve experienced massive growth, and are searching for a special kind of person to join our team and continue multiplying the size of our movement.

Are you someone who wants to be a catalyst for change? Do you want to be a part of transforming an entire industry for the better & the challenges that go along with that? If so, you might just be that special kind of person we are looking for!