Marketing Coordinator

Beauty by Imagination

Marketing Coordinator

Hybrid

Position Overview:

This is a key entry role within the Brand Marketing team. The individual will be responsible for day to day support of the brand inclusive of all projects as dictated by team priorities. An excellent opportunity to gain strong exposure in propelling the growth of a high growth brand.

Essential Job Duties & Responsibilities:

• Conduct competitive analysis regularly, while keeping a constant pulse on the competitive landscape, key competitors, and category trends as it pertains to breakthrough campaigns, communication, and initiatives; present to the Marketing Team as needed.
• Help support brand team in conducting regular business analysis by synthesizing consumer and market insights to help inform brand strategy and portfolio management.
• Gather insights from online, social media, events, etc. to propose ideas to strengthen brand equity
• Manage the execution of effective marketing materials and presentations that align correctly with the overall brand strategy and bundle toolkits for sales
• Manage content and copy updates for new launches on Salsify platform, ensuring all marketing information is accurate and up to date for account teams
• Assist with creation of copy for a variety of touchpoints, including packaging, ensuring consistent brand tone of voice throughout
• Manage and communicate timelines for key marketing initiatives such as packaging review and new product launches
• Coordinate product shipments as needed for photography, influencers, and social campaigns
• Manage brand marketing calendar inputs and review of social posting calendar while communicating timelines for key marketing and tentpole moments
• Assist as needed with partnerships, influencer mailings, reviews syndication, and sampling campaigns
• Participate in development of annual strategic marketing activations and budget plans
• Assist with creation of marketing presentations, product training decks, and sales materials
• Organize and update brand owned content such as product and model imagery to provide internal teams with for new product launches, retailer website updates, etc.
• Manage additional administrative support as needed

Essential Cross-Functional Responsibilities:

• Help with the creative briefing and project approval process as needed to support product packaging updates as well as sales and marketing asset creation
• Collaborate with Product Development and Regulatory teams from ideation to development to product launch as well as on claims and copy approval, production artwork, etc.
• Develop and sustain strong working relationships with all cross functional partners

Required Skills/Qualifications:

• Demonstrate proficiency with Microsoft Office Suite, particularly Excel, Outlook, and PowerPoint
• Exceptional time management skills and the ability to meet deadlines
• Exceptional ability to project manage and multi-task
• Strong attention to detail
• Excited by entrepreneurial spirit within an organization and motivated to work in a fast-paced environment
• Highly organized, detail-oriented, flexible, and agile
• Excellent interpersonal and communication skills, with the ability to effectively interact, communicate, influence, and negotiate
• Self-starter with the ability to work independently while ideating and executing efficiently

Education/Experience Requirements:

• 1-2 years related experience
• 4-year college degree
• Beauty brand experience not required but is a plus

Company Benefits

Beauty By Imagination offers a VERY competitive benefits package including:

• Medical, Dental, Vision benefits
• 401K with Company Match
• Very Generous Paid Leave of Absence/Time Off
• Company-Paid Life Insurance and AD&D Insurance
• Company-Paid Short-Term & Long-Term Disability Benefits