Marketing Content Manager

BigSpring is an AI-powered revenue acceleration platform. Google, Pfizer, Cisco, HSBC, Tata Steel, Liberty Global use BigSpring to equip their ecosystem of teams and partners with the latest innovation to accelerate business growth. BigSpring’s AI engine deploys relevant campaigns with continuous practice and scoring. BigSpring continually maps best practices to results, and identifies which ones to scale up to accelerate revenue. Google Cloud has increased partner sales productivity by 2x, Cisco has increased upsell by 216%, Pfizer accelerated time to market by 9x.

About the Role

The content marketing manager will join BigSprings fast growing team as a leader of their function. This role reports to the Head of Marketing. You are an expert in the art and science of marketing with strong cross functional skills. We are looking for someone who thrives in a collaborative high growth company, turns ambiguity into action and results, and who believes in the BigSpring’s mission. If this sounds like you, we’d love to hear from you.

What you’ll do

• Work with the marketing, sales, customer success and product teams to build our content marketing foundations.
• Create a content library to quickly enable our team.
• Understand the market landscape, our competitors, audiences, products and our desired business results.
• Understand the lifecycle of customers from first touch, onboarding, retention and upsell.
• Collaborate with internal teams including sales, product and eng.
• Leverage market research, focus groups or interviews when possible.
• Build personas, messaging, positioning and value props.
• Ensure legal and policy compliance for our messaging.
• Lead the creation of marketing collateral for public relations, thought leadership, paid media, CRM, website, pitch decks,1 pagers, case studies and more
• Align with cross functional teams to optimize our multichannel strategies.
• Optimize creative for improved conversions, conversion rate, retention and ROI.
• Determine resource requirements.
• Track and report on business results.

What we’re looking for

• At least 5 years of experience managing and leading content marketing.
• Experience in creating personas.
• Experience deriving positioning, messaging and value props.
• Strong verbal and written communication.
• Strategic mindset.
• Comfort with cross functional programs.
• Strong stakeholder management.

Nice to have

• Agency experience.
• Experience managing external partners.
• Experience working with events, webinars, and comarketing.

Why BigSpring

• You'll be part of an innovation-driven, high-growth company on a mission to improve people's lives
• Competitive compensation package with equity
• Flexible location and work-from-home
• Medical, vision, and dental coverage
• Flexible vacation and PTO
• Female Founder/CEO
• Supportive, highly collaborative team environment

BigSpring is an Equal Opportunity Employer. BigSpring does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. You must have authorization to work in the location the position is posted.

Join BigSpring and be part of a team that is transforming how individuals and organizations learn and adapt in the age of innovation. If you're passionate about shaping the future of learning and driving growth, we want to hear from you!