Market Research Analyst

Description

The Market Research Analyst is responsible for providing actionable insights and intelligence to facilitate data driven decisions via ad hoc and/or secondary research. The successful candidate will have an understanding of product, customer, and market research methodologies (e.g., qual and quant) and know when to apply them. Due to the nature of intelligence needs that may arise, this candidate must be flexible / comfortable to cover many areas of the business, including navigating ambiguity.

Your Impact

• Know how to understand and interpret defined business objectives and needs as well as identify gaps in knowledge and how to fill them
• Develop data collection strategies, whether it be creating custom discussion guides and questionnaires or mining existing datasets, and research methodologies to best satisfy business objectives, needs, and knowledge gaps
• Organize and conduct customer, prospect, and employee interviews and focus groups
• Collect and review data to identify trends for brand, product, and competitive intelligence
• Analyze data to produce thoughtful actionable insights and recommendations
• Create executive level reports that communicate insights and recommendations in impactful ways
• Build internal networks across the enterprise and work closely with partners and internal stakeholders to understand evolving business needs and strategies
• Become a subject matter insights expert on brand, customer and product needs, and the competitive landscape
• Develop a deep understanding of our brand and potentially develop and maintain a brand tracker as well as segmentations and persona-based profiles to be used in product development and sales and marketing materials
• Ability to create a research plan from emergent business needs (i.e., get the ball rolling even though the objectives may not always be clearly defined)
  
  

There is no perfect candidate, but we are looking for:

• Advanced degree (master’s or beyond) in research, science, psychology, communications, or business or bachelor’s degree with 3+ years industry/sector relevant work experience
• Proficient with Excel, PowerPoint, Word (MSFT) applications
• Proficiency with statistical software (e.g., SPSS, R, Q, SAS, SQL, etc.) a must
• A big plus for experience efficiently navigating, interrogating, wrangling Census / government-generated data and Salesforce data
• Experience working in technology and government and government technology
• Passionately curious about what drives decision making and purchasing behavior
• Desire to learn with a “no stone goes unturned” mentality
• Ability to manage multiple projects at the same time in a fast-paced environment
• Autonomously manage time and ability to prioritize workload and set boundaries
• Technically capable, excellent communicator, and a desire to improve processes
• Team collaborator with customer service/ research mentality
• Note: We know that excellent candidates can have all sorts of backgrounds and experiences, so please don’t hesitate to apply even if you don’t meet 100% of the listed requirements!
  
  

We offer competitive salary and benefits packages, including health insurance, retirement plans, flexible time off, and a commitment to Diversity, Equity, Inclusion, and Belonging. If you are passionate about technology and want to make a meaningful impact in your community, we’d love to hear from you.

We are an equal opportunity employer and value diversity at our company. We desire to have our employees reflect the diverse communities we serve, and we recognize that diverse and inclusive teams lead to more innovation and better financial returns. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation And Benefits

• Estimated Salary Range: $70,300 - $101,300 – Full grade range annually. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and is based on a 40-hour work week.
• Benefits: Comprehensive health insurance, dental insurance, vision insurance, Flexible Time Off, 401(k) plan, and more.
  
  

What is our hiring process?

• Introductory Call with a member of our Talent Acquisition team.
• First Interview with the Hiring Manager
• Second Interview- Panel Interview with up to 4 CivicPlus Team Members
• Interview Project Activity- This activity is designed to give us insight into your problem-solving approach and methods.
• Offer
  
  

Please note that the specifics of this process may vary based on the position you're applying for.

About CivicPlus

CivicPlus® is a trusted technology company dedicated to empowering government staff and powering exceptional digital experiences for residents. With a comprehensive suite of solutions that combine to form THE modern Civic Experience Platform, we strive to create one-stop, frictionless, interactions that delight residents and help staff collaborate and work efficiently. As a result, government administrations that choose CivicPlus realize greater trust and satisfaction among their community members. Backed by over 25 years of experience and leveraging the insights of more than 850 team members, our solutions are chosen by over 10,000 customers and are used daily by over 340 million people in the U.S. and Canada alone.

PLEASE NOTE: CivicPlus is currently unable to provide visa sponsorship for this position. Applicants must be authorized to work in the US.

Employment Practices

• CivicPlus is proud to be an Equal Employment Opportunity employer. At CivicPlus, we celebrate and support diversity for the benefit of our employees, products, clients, and communities we serve.
• Upon receiving an offer of employment, candidates must complete required pre-employment background screen. Offer of employment is contingent upon this post-offer screening process. All testing will be conducted by a licensed independent administrator, which will follow testing standards and background screens in accordance with state law.
• We are committed to providing equal employment opportunities to all qualified individuals and will make reasonable accommodations for individuals with disabilities during the interview process. If you require an accommodation, please let us know in advance so we can make appropriate arrangements. We welcome and encourage candidates of all abilities to apply for this position.
  
  

Please be aware of scammers who may fraudulently allege to be from CivicPlus. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment or request interviews via text message. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.