Manager, Social & Culture

CULTIVATE A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

The Manager, Social & Culture is responsible for owning and leading social media and cultural activations that support the Chipotle cultural calendar and elevate Collab's across social channels to win customer love and drive buzz. This person will proactively identify and bring forth big, breakthrough ideas routed in timely cultural insights – both planned and reactive – that fuel the fandom and drive culture. They will strategize and execute activations, working diligently with cross functional teams to bring activations to life. They'll keep the brand relevant through brand fan engagement, building relationships with super fans and like-minded brand/influencer partners in a way that fuels word-of-mouth and deepens brand love. This person is also responsible for supporting Chipotle’s sports, music and gaming partnerships through the social lens. They will be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.

WHAT YOU’LL DO

• Lead social activations to support cultural calendar & brand fan moments (such as brand collabs, reactive opportunities, Chipotle Goods drops, etc.) in an unexpected way that drives brand buzz.
• Manage executions cross-functionally, including any needs from Legal, CRM, Creative, Media, Product, and IT.
• Lead social media agency’s Brand Fan Taskforce to proactively identify and bring forth breakthrough ideas and cultural activations beyond the marketing calendar – both planned and reactive – that fuel the fandom and drive culture.
• Partner closely with the Brand Partnerships & Experiential team to support our national sports, music and gaming partnerships on social in an unexpected way that drives brand buzz  Partner closely with Social Media Manager to integrate activations into owned social media content calendar.
• Work closely with social media agencies, platform reps, and Consumer Insights team to develop innovative, insight-driven activations.
• Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
• Analyze program and content results, applying key learnings to optimize future projects.  Partner closely with media team to maximize scale of activations, bringing programs through the line.
• Build relationships with super fans, likeminded partners, and influencers.

WHAT YOU’LL BRING TO THE TABLE

• Bachelor's Degree (BA/BS) from 4-year college or university preferred.
• Minimum 5- years’ experience working in social media, brand strategy, content, publishing, or advertising.
• Have a proven track record of thinking differently and challenging the status quo. Demonstrate big thinking while showing the ability to execute with excellence.
• Partner with leading partners and internal teams to develop breakthrough creative concepts.
• Have a deep passion for digital marketing, blending creative and analytics to get the right message to customers.
• Serve as a relationship builder with a reputation for working well with others and inspiring teams to work quickly. Be an expert communicator, both internally and with customers
• Be a self-starter and driver to make things happen and constantly evaluate results to take work to the next level.
• Have deep experience presenting ideas and results to executive team.
• Be a student of life with unbridled curiosity.
• Work within a determined budget and demonstrate the ability to think lean and scrappy.

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,400 restaurants as of December 31, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 115,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com

PAY TRANSPARENCY

A reasonable estimate of the current base salary range for this position is $98,000 - $133,000. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit https://jobs.chipotle.com/benefits

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion.

All qualified applicants, regardless of personal characteristics, are encouraged to apply. To request a reasonable accommodation to complete an application, job interview, and/or to otherwise participate in the hiring process, please contact [email protected]