Activate Inc.

Event Producer

Activate Inc. Ferndale, MI
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Kyle Esper, SHRM-CP

Kyle Esper, SHRM-CP

Human Resources Specialist at Activate Inc.

Company Overview:

At Activate, we are renowned for crafting extraordinary experiences that make a lasting impact for some of the world's most influential brands. Our expertise spans the production of kits, mobile tours, and standout live events, enhancing brand visibility and strengthening customer loyalty. As a WBENC-certified company, we take pride in fostering an inclusive work environment that emphasizes growth, offers competitive benefits, and champions collaboration.


Position Summary:

We are seeking a dynamic and experienced Event Producer to join our team. The Producer will play a pivotal role in creating and executing exceptional experiential events, ensuring the seamless delivery of client objectives. This position requires a proactive and detail-oriented professional with a passion for turning creative concepts into tangible experiences.


Key Responsibilities:

Office Responsibilities:

  • Create, deploy, and manage the master schedule for each program, collaborating across departments to meet deliverable deadlines for multiple projects.
  • Generate comprehensive production documentation throughout the entire program lifecycle, including statements of work, work-back schedules, budgets, artwork approvals, operations manuals, metrics reports, expense reports, and post-program recaps.
  • Strategically develop on-site execution plans in coordination with the Account team to achieve client KPIs, such as sampling, generating foot traffic, and social media amplification.
  • Devise staffing plans that enable success across build, logistics, and marketing facets, optimizing team dynamics for outstanding execution.
  • Ownership of project budget, responsible for final profitability of each project
  • Secure permits from local and state municipalities for special events, food service, road closures, and any other unique program requirements.
  • Curate and meticulously oversee the mise en scène of every event, ensuring all visual and atmospheric elements align with the brand's story and leave a lasting impression on attendees.
  • Manage the construction and fabrication of custom displays, event assets, and touring vehicles.
  • Effectively handle vendor management, including scoping work, negotiating price and contract terms, and ensuring quality control.
  • Mentor and delegate tasks to junior production staff, including associate producers and coordinators.


Onsite Responsibilities:

  • Serve as the on-site leader, directing all crew members to ensure timely and efficient task completion. Be a morale captain, inspiring the team during long hours.
  • Manage the Run of Show against deadlines, ensuring that the crew is well cared for and allotted necessary breaks.
  • Execute experiential marketing plans and drive client KPIs throughout each show day.
  • Lead any necessary pivots or contingency execution.


Activate reserves the right to add or change duties at any time.


Job Qualifications:

  • Education: Bachelor's degree required.
  • Experience: 7+ years of related experience.
  • An extensive portfolio of successfully delivered events, experiential activations, and virtual programs.

Requirements:

  • Excellent verbal and written communication skills.
  • Ability to thrive in a fast-paced work environment.
  • Strong critical thinking skills in high-pressure situations.
  • Proficiency in Microsoft Office.
  • Proficiency in task management or project management software (Asana is a plus).
  • Willingness to travel extensively (varies by account and season).


Activate provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Project Management, Marketing, and Production
  • Industries

    Marketing Services, Events Services, and Hospitality

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