E-Commerce Specialist

Job Description

The E-commerce Marketing Specialist role is focused on taking approved product content and cultivating that content for our own branded website and retailer platforms (Amazon, Wal-Mart Marketplace, & eBay). This includes product names, descriptions, attributes, SEO copy, product images, enhanced content, etc. This position will work across cross-functional teams to ensure timely publishing and integrity of content. This position also requires a high level of tech savviness and flexibility to meet perpetually evolving technology, new digital marketing strategies, ongoing consumer insights, and a fast-evolving online channel.

KEY RESPONSIBILITIES INCLUDE:

• Manage all facets of E-commerce related marketing including website strategy, search engine optimization, content development strategy, email marketing, customer acquisition/retention, paid ad campaigns, etc.
• Manage current catalog and set up new listings, identify opportunities to drive traffic, increase engagement, drive sales conversion, and achieve business performance metrics across websites.
• Ensure execution of planned product launches, content updates, and promotions on websites and mobile applications.
• Work in partnership with the marketing team and IT to continuously improve our website to develop and implement next-generation strategies.
• This person is aware of digital best practices and applies them when optimizing for the best customer experience.
• Be able to manage a large volume of product information with a high level of attention to detail and quality control to ensure both consistency and accuracy
• Monitor product listings, conduct content integrity audits, and update/adjust as needed
• Work with our SEO consultant to implement improvements to existing and new categories
• Use Google Analytics to analyze website visitor behavior and turn insights into actionable suggestions
• Create, manage, and monitor paid ad campaigns (Google, Amazon, and Facebook). Dissect data and take action to improve ROAS
• Understanding of the competitive landscape
• Keep the company current with market trends and competition
• Routinely review SKU productivity
• Develops and reports on metrics and optimizes experiences to drive conversion
  
  

Skills & Abilities

• Detail Oriented
• Ability to work quickly and accurately in a fast-paced environment
• Ability to manage many projects at once; change priorities as needed
• Clear verbal and written communication skills
• Ability to collaborate
• Self-starter; able to work independently when necessary
• Commitment to quality; Open to learning
  
  

QUALIFICATIONS AND EXPERIENCE REQUIREMENTS:

• Related Bachelor’s Degree and 3+ years of previous E-Commerce, marketing, and content management experience
• Strong technology skills
• Proficient in Microsoft Office Programs, Google Workplace (G Suite), Klaviyo (or similar), and Helium 10 (or similar)
• Basic HTML knowledge and Canva experience preferred
  
  

Company Description

Celebrate is a dynamic company that has seen double-digit YOY sales growth for 16 straight years. It is the largest independently owned company in the global bariatric supplement market and while there is a focus on business success, it still maintains a family feel.

Celebrate is a dynamic company that has seen double-digit YOY sales growth for 16 straight years. It is the largest independently owned company in the global bariatric supplement market and while there is a focus on business success, it still maintains a family feel.