Director, SEO

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range: 191,000.00 - 249,000. USD

What's The Role?

Etsy is looking for a Global Head of SEO to lead all the data-driven optimization of site experience to improve search engine traffic across Etsy’s global site portfolio with an analytical, data-driven approach.

You will develop and implement effective search engine optimization (SEO) strategies to help drive the company’s growth. You will help manage offsite and onsite optimization projects and report on performance across critical factors, page types, and user missions, across a large number of partner teams. This role leads Etsy’s efforts in the utilization of data-driven methodology, analyses, and measurement in order to improve the effectiveness of all SEO-related projects. This role will oversee not only agency and internal optimization team resources, but also partner with MarTech, overall Product, and analytics on progressing the SEO and site stack to drive results.

This is a full-time position reporting to the VP Growth Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Depending on where you are located in the United States, your work mode will be Local Hybrid, Regional Hybrid or Remote. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What does the day-to-day look like?

• Spearheading the formulation, execution, and refinement of Etsy's overarching global SEO strategy, aligning with organizational objectives and market dynamics.
• Ensuring the team is equipped with the requisite tools and resources to thrive in their roles.
• Conducting in-depth keyword research to identify strategic opportunities and inform content optimization efforts.
• Analyzing and addressing technical SEO challenges, offering data-driven recommendations for improvement and efficiency.
• Directing comprehensive off-page optimization initiatives, including but not limited to link-building campaigns, to enhance Etsy's digital footprint and authority.
• Providing strategic guidance and oversight to the SEO department, ensuring a cohesive vision and well-defined goals are established and pursued.
• Leading, nurturing, and empowering the SEO team through effective coaching and mentorship, fostering a culture of excellence and continuous learning.
• Collaborating seamlessly with diverse teams, including content creators, designers, social media experts, and performance marketers, to synchronize efforts and enhance SEO impact.
• Monitoring and analyzing key SEO performance indicators, generating insightful reports, and presenting findings regularly to key partners, offering actionable insights for refinement and enhancement.
• Remaining at the forefront of SEO and digital marketing trends and methodologies, using powerful insights and techniques to optimize Etsy's global SEO approach.
• Serving as a subject matter expert and knowledge hub within the organization, proactively sharing best practices, innovative approaches, and actionable recommendations to drive SEO excellence across the business.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
  
  

Qualities that will help you thrive in this role are:

• 10+ years of Sr. SEO experience in a fast paced business and leading website.
• Demonstrated expertise in devising and implementing enterprise-level SEO strategies, ideally within a global context.
• Proven track record of leadership and team development, with a strong ability to inspire and empower diverse teams towards shared objectives.
• Proficiency in utilizing advanced SEO tools and analytics platforms to drive informed decision-making and performance optimization.
• Excellent communication skills, with the ability to convey complex concepts and insights in a clear and compelling manner to both technical and non-technical partner teams.
• A strategic mentality, coupled with a keen analytical competence and a relentless drive for results and continuous improvement.
• Detailed understanding of SEO techniques, tools, digital channels, proactively keeping up-to-date with the latest innovations.
• Expertise in advanced SEO testing methodologies
• Advanced knowledge of analytical software such as Google Analytics, BrightEdge and other common web analytics platforms.
• Familiarity with SQL, scripting/programming for data mining and modeling (R, Python)
  
  

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.