POSITION SUMMARY: alice + olivia is seeking a dynamic Social Media leader to develop and implement innovative platform and creative content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.
KEY RESPONSIBILITIES:
Partnering with CEO/Founder and VP of Integrated Marketing to develop best-in-class Social Media strategies that deliver on the brand’s unique tone of voice and positioning.
Developing multi-channel commercial strategies, the drive revenue across all Social Media Channels; increasing YoY traffic and revenue contributions from all channels
Developing and executing social-first campaigns, including Social Giveaways, Influencer & talent activations, Brand Campaigns and Brand partnerships.
Management of content calendar, Social Media content deliverables and leads day-to-day activities to maintain all social network accounts and communications on platforms, including TikTok, Facebook, Instagram, Twitter, Facebook, YouTube, etc.
Lead concepting & ideas, brief, and motivate the Creative Services team to consistently deliver unique, social first brand content (Instagram, Tiktok, etc)
Manage the workflow and creative team members to product organic content
Collaborate efficiently with Creative Services, Digital Marketing, Communications and Ecomm to develop impactful Social Media marketing calendar and activities that deliver business and brand results.
Work lock step with Integrated Marketing to ensure coordinated social launches for all 360 communications
Project management: Prioritize projects, secure deadlines and ensure deliverables are met by the team, including daily creative requests for Social Media content.
Partner with Director of Influencer to build and manage a trackable social influencer program to support monthly product priorities and extend social presence beyond owned channels
Be a true brand ambassador, demonstrates deep understanding of the brand, visual identity, target audience and represents and articulates brand promise and value
Analyze data and performance and real time, updating Executive team on performance and optimizing strategies and content accordingly.
ESSENTIAL SKILLS, EXPERIENCE, AND EDUCATION REQUIREMENTS:
5+ years of experience managing social media marketing, preferably with a fashion brand. Account management experience in a marketing agency strongly desired.
Early adopter of new platforms, systems, and tools for creating content nimbly.
Track record of driving results through creating and managing social media content, audience development and engagement.
Knowledge of and a passion for fashion, trending news, culture and social media topics that influence consumer behavior.
Ability to use creative thinking and a strong data-orientation and analytical mindset.
Creative, strategic and collaborative approach to problem solving.
Strong interpersonal and influencing skills with the ability to interact with senior leaders.
Excellent verbal and written communication and presentation skills; ability to write clear compelling content and use storytelling to build engagement.
Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.
Bachelor’s degree in business, marketing, communications or related field.
Preferred experience as content creator with ability to shoot and edit content
Nimbleness to quickly and efficiently bring concepts to life
Strong understanding of the influencer landscape and ability to propose new brand-relevant talent
Talent and Influencer relationships a plus
$110,000 - $140,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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