Director of Marketing

Company Background

For over a century, friends and family, celebrities and athletes, world travelers and locals alike, have flocked to Pebble Beach Resorts. This stunning slice of California’s Monterey Peninsula is a wondrous place that we are proud to share. Pebble Beach Company, located in Pebble Beach, California, owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero at Pebble Beach. The company also operates five renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, Del Monte Golf Course and The Hay.

Its other famed properties include scenic 17-Mile Drive, The Spa at Pebble Beach, Pebble Beach Golf Academy & Practice Facility and Pebble Beach Equestrian Center. It annually hosts premier events such as the Pebble Beach Concours d’Elegance, AT&T Pebble Beach Pro-Am, TaylorMade Pebble Beach Invitational, Pebble Beach Food & Wine and PURE Insurance Championship Impacting The First Tee.

Job Summary

The Director of Marketing is responsible for the daily management of Pebble Beach Company’s brand and all of its communications channels. Managing all advertising, digital, PR, web, social and internal creative and communications efforts.

Marketing

Essential Duties & Responsibilities:

• Deeply process oriented and strives under process and organization
• Responsible for annual marketing planning process, marketing activities, and project management
• Oversee day-to-day marketing activities and brand management
• Work with internal resort partners on specific marketing initiatives
• Develop processes and procedures to ensure projects are prioritized and delivered on time
• Partner with and facilitate promotions and collaborations with resort operations, event marketing partners, media and influencers
• Oversee marketing efforts during special events (AT&T Pro-am, PBFW, Concours)
• Ongoing collaboration with digital marketing team to develop new and innovative content
• Manage outside advertising, PR, digital and creative agencies
• Analyze and report on all media campaigns; understand best practices for paid digital advertising and create strategy
• Oversee distribution of monthly website, social and paid media activity reports
  
  

Digital

• Fluent in digital marketing practices and how to support an expert team of digital marketers
• Become an expert user of our content management system, analytics and web testing tools
• Develop, implement, and execute innovative social media strategies
• Support strategy and management on core platforms including Facebook, Instagram, LinkedIn, TripAdvisor, Yelp and emerging platforms
• Manage performance metrics and platform updates for opportunities and needs for post and creative optimizations
  
  

Required Skills

• Bachelor’s degree in Marketing or related field
• Minimum 10 years marketing experience and/or digital marketing; experience with hospitality and luxury brands a plus
• Affinity for Pebble Beach and golf a must
• Strives in a “team first” environment and values the power of a team over an individual
• Strong understanding of digital and social media landscape
• Ability to interface easily with all levels of management and cross-functional teams
• Proficient in Word, Excel, and PowerPoint
• Understanding of SEO and content strategies
• Strong understanding of key social media KPIs, analysis and reporting
• Demonstrated experience managing paid advertising campaigns with experience optimizing paid social campaigns.
• Experience using data to gather insights, experience optimizing messaging to increase campaign performance
  
  

Why Work For Pebble Beach Company

• Competitive Pay: Salary: $130,000 - $170,000/year plus bonus.
• Enjoy world-class health and wellness benefits. For Full Time employees, comprehensive medical, dental, vision, and life insurance is available. In addition, our Health and Wellness Center provides employees with unlimited access to a physician and medical team to tend to you and your family’s health needs free of cost.
• Prepare for your future. You will be eligible to participate in our 401(K) retirement program. Pebble Beach Company will match $.75 for every $1 you contribute to your 401(k), up to 6% of eligible compensation. In addition, the company will contribute an amount to your 401K each quarter based on your hours worked, along with a discretionary contribution at the end of each fiscal year.
• We encourage YOU to be our guest. You will receive discounts at all Pebble Beach restaurants, retail shops, and our Forbes Five Star Spa. In addition, Hotel discounts are also available during select seasons.
• Play our world-famous golf courses! Enjoy our Employee Golf Privileges including Employee Tee Times, Tournaments, and Company Club.
• Grow your career with Pebble Beach. We provide opportunities for ongoing learning and development, as well as promotions and transfers to advance your career.
• Lunch is on us. Enjoy a complimentary meal during your shift in our Employee Dining Room.
  
  

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.