Director of Marketing
Our client is seeking a highly skilled and experienced Director of Marketing to lead all marketing efforts for their growing brand. As the first senior marketing hire on a lean team, you will need to feel comfortable driving big picture strategy while also hopping in and around platforms with a high-level of organization and attention to detail. You will play a pivotal role in shaping the company's brand strategy, driving growth, and building out their marketing capabilities. The ideal candidate will have a proven track record of success in both larger companies and earlier stage startups, with specific experience in the beauty/CPG industry, ideally with exposure to Sephora.
Responsibilities
Responsibilities
- Lead the strategic vision for the company’s growth and retention marketing efforts across channels, building customer journeys that maximize replenishment, repurchase, and LTV
- Develop and execute comprehensive marketing strategies to drive both growth and retention
- Lead the development of the brand and product marketing, ensuring alignment with their target audience and competitive landscape
- Own the marketing calendar, including planning and executing campaigns across various channels and platforms
- Build and manage a high-performing marketing team, including internal hires and external vendors, to support growing needs
- Drive innovation and experimentation in marketing efforts, constantly seeking new opportunities to optimize performance and ROI
- Collaborate closely with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and synergy across all initiatives
- Monitor and analyze key metrics to track the effectiveness of marketing efforts and make data-driven decisions to optimize performance
- Own and manage marketing budgeting & analytics reporting, including channel forecasting and ROI assessments
- B.A required; 8-10 years of experience in marketing roles, with a strong background in both brand and performance marketing
- Proven experience driving marketing initiatives in the beauty/CPG industry, ideally with exposure to Sephora
- Track record of success in building and leading high-performing marketing teams, with experience in hiring and developing talent
- Demonstrated ability to develop and execute comprehensive marketing strategies that drive measurable results
- Demonstrated interest in going “earlier stage” and driving impact at earlier stages of business growth
- Strong analytical skills and proficiency in using data to inform decision-making and optimize performance
- Excellent communication and collaboration skills, with the ability to work effectively across functions and levels within the organization
- High level of organization and attention to detail, with the ability to manage multiple priorities in a fast-paced, dynamic environment
- Entrepreneurial mindset with a willingness to roll up your sleeves and dive into the details while also driving big-picture strategy
- Competitive annual salary based on experience
- Health, dental, and vision insurance
- PTO and paid holidays
- 401k
- Hybrid work schedule
- Exclusive employee discounts
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing -
Industries
Personal Care Product Manufacturing
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Medical insurance -
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