Director of Brand and Marketing

About Stimara:

We are a fast-growing Direct-to-Consumer E-commerce Brand specializing in focus tools. Our company was born of a successful Kickstarter campaign in 2022, and have been on a rocket ship trajectory ever since!

We've seen firsthand how everyone in this increasingly busy world can enjoy enhanced focus, moments of calm, and a productive alternative to digital distractions or other bad habits - Here at Stimara, we are tackling this need head on. We stand out in our industry by creating products that unparalleled in quality backed by top notch customer service, and we are just getting started!

Job Overview:

As the Director of Marketing, you will lead our end-to-end marketing efforts. You will manage all aspects of brand design, marketing strategy, and paid advertising,. You will collaborate closely with our CEO, VP of Operations, Designers, and Social Media/marketing Manager in order to craft compelling marketing materials and effective strategies.

Key Responsibilities:

• Lead the direct to consumer marketing and brand strategy efforts.
• Ideate and lead Product Release marketing efforts
• Collaborate with designers to develop and deliver new marketing materials.
• Work closely with the Social Media and Community Manager to execute Social Media content strategies.
• Coordinate the creation and distribution of product and brand media for use across social media, online store, paid advertising, and other platforms.
• Innovate and improve the unboxing experience, including inserts and product packaging.
• Draft and deliver consistent and impactful customer communications.
• Lead Market Research efforts on existing and potential customers
• Draft and send emails in alignment with marketing efforts
• Analyze and track marketing performance metrics

Qualifications:

• Bachelor's Degree with a focus in marketing or similar discipline 
• 4+ Years experience in developing and managing marketing content and strategies from conception to deployment.
• 3+ Years in online direct-to-consumer (D2C) brand strategy or marketing.
• Experience with email marketing 
• Experience managing social media campaigns 
• Experience working with third-party designers and managing cross-functional teams.
• Familiarity with G-Suite, Asana, and Slack is preferred but not required.
• Familiarity with Shopify is preferred but not required.
• Familiarity with Meta Ads, Google Ads, TikTok Ads preferred but not required. 
• Knowledge and experience with customer success practices is preferred but not required.

What We Offer:

• A role at the heart of our business with significant impact on our growth.
• The opportunity to work with a passionate team dedicated to providing exceptional products and experiences.
• Extraordinary Health Benefits including spa, massage, and fitness reimbursement
• Meaningful Equity
• Top-of-the line 401K Matching Program 
• Unlimited Paid Time Off 
• Annual Company Retreats
• WFH Stipend 
• And More! 

About You: 

As a key leader at our early-stage company, you are someone who embodies flexibility, initiative, and the entrepreneurial spirit necessary to drive and adapt to rapid changes. You bring a strong foundation in D2C Marketing, paired with a hands-on approach to problem-solving and decision-making.

Core Competencies:

• Strategic Thinking: You have a proven track record of setting clear goals and developing actionable strategies to propel business growth and innovation.
• Operational Excellence: With acute attention to detail, you are adept at optimizing processes and resources to maximize efficiency and effectiveness.
• Leadership and Team Development: You inspire, mentor, and lead teams by example, fostering a culture of accountability, collaboration, and high performance.

Essential Skills:

• Communication: Exceptional interpersonal and communication skills, enabling effective interaction with diverse stakeholders and team members.
• Adaptability: Ability to pivot and adapt strategies quickly in response to market feedback and operational challenges.
• Problem Solving: Strong analytical skills with a knack for identifying issues and implementing practical solutions.

Attributes:

• Resilience: You maintain focus and drive in the face of setbacks and pressure.
• Innovation: Constantly curious, you are continually looking for ways to improve products, services, and processes.
• Integrity and Transparency: You operate with transparency and integrity, building trust across all levels of the organization.

Experience in a startup environment is highly preferred, as is the readiness to wear multiple hats and lead from the front in a fast-paced setting. If you are driven by impact and excited by the prospect of building something new, we look forward to your application!